Cadastra

Senior Influencer Marketing Analyst – Dedicated Team

Cadastra

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Lead the strategic planning of influencer marketing for the dedicated team, ensuring alignment with the client's business objectives;
  • Serve as a consultative partner to the client, anticipating business opportunities and proposing proactive actions to delight and retain the brand;
  • Use AI tools and emerging technologies to optimize creator curation, data analysis, and early identification of viral trends ahead of competitors;
  • Conduct strategic creator curation and negotiations, ensuring brand fit and the best cost-benefit;
  • Own the entire operation of influencer marketing strategies, from planning to reporting, including profile management;
  • Collaborate closely with the squad's creative team to develop authentic and creative scripts and briefs;
  • Act as the main influencer point of contact in presentations and meetings, advocating strategies and talent choices with authority;
  • Monitor campaign performance in real time, turning raw data into actionable insights for continuous optimization.

Requirements

  • Solid (Senior) experience managing influencer marketing strategies;
  • Strong understanding of social/influence metrics and analytical skills for building executive reports;
  • Familiarity with, or genuine interest in, Artificial Intelligence applied to marketing (e.g., using AI for profile discovery, sentiment analysis, or productivity);
  • Experience negotiating fees and contracts with influencers and talent agencies;
  • Excellent public speaking and presentation skills to defend strategic recommendations to clients;
  • Knowledge of influencer management tools;
  • Previous experience in retail environments or with high-paced, high-volume accounts is a plus;
  • Consultative and strategic profile (ability to argue and defend technical positions);
  • Innovation mindset: constant pursuit of doing better and faster using technology;
  • Autonomy and proactivity to manage the day-to-day of a dedicated team;
  • Impeccable organizational skills to handle complex schedules;
  • Creative sensibility and an eye for content trends (TikTok, Reels, Trends).
Benefits
  • Meal and food allowance 🥗
  • Health insurance 🩺
  • Dental plan 🦷
  • Flash card (corporate card) 💳
  • Birthday day off 🎉
  • Extended maternity and paternity leave 🍼
  • Profit sharing (PPR) 💰
  • Life insurance 🧡
  • Childcare allowance 👶
  • Referral bonus 💰
  • Transportation allowance 🚍
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketing strategiesdata analysiscreator curationnegotiationsocial metricsanalytical skillsAI in marketingsentiment analysisreportingcampaign performance monitoring
Soft Skills
public speakingpresentation skillsconsultative skillsstrategic thinkinginnovation mindsetautonomyproactivityorganizational skillscreativitycontent trend awareness