Analyst

• Conduct comprehensive audits of GA4 and GTM setups, identifying improvement opportunities and technical risks.
• Plan and document the Measurement Plan (SDR – Solution Design Reference), mapping KPIs, events, and business parameters.
• Define and validate the dataLayer in collaboration with Web and App (iOS and Android) development teams.
• Design and oversee the implementation of tags and conversions for Web and App (Google Ads, Meta Ads, Firebase).
• Perform technical testing and QA, ensuring data integrity and traceability in source code and SDKs.
• Support the creation of dashboards and reports (GA4 Explorations) to monitor journey KPIs.
• Lead trainings and enablement sessions with technical and business stakeholders.
• Operate strategically, connecting measurement, media, and performance within an integrated data ecosystem.
• Strong verbal and written communication, collaborative mindset, and focus on knowledge transfer.

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