Marketing Manager – Retention

Cable ONE

Marketing Manager overseeing retention initiatives for Cable One. Focused on reducing churn and improving customer engagement through strategic campaign execution.

Posted 5/15/2026full-timeRemote • Alabama, Arizona, Florida, Idaho, Illinois, Iowa, Kansas, Louisiana, Maryland, Minnesota, Mississippi, Montana, Nevada, New Mexico, New York, North Carolina, North Dakota, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value
Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning
Translate campaign and customer performance data into actionable insights and recommendations
Partner cross-functionally to support retention initiatives aligned to customer and business needs
Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement
Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies
Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms
Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization
Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time
Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies
Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities
Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement
Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
6+ years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign management
Experience managing complex, multi-market campaigns in a fast-paced environment
Hands-on experience executing email campaigns within CRM or marketing automation platforms, including campaign setup, QA, deployment, and reporting
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
Experience developing and optimizing targeted marketing strategies focused on customer retention and engagement
Advanced proficiency in Excel and PowerPoint
Strong organizational skills and attention to detail
Excellent communication and cross-functional collaboration skills

Benefits

Comp & perks

Medical, dental, and vision plans – start when you start!
Life insurance (self, spouse, children)
Paid time off (vacation, holiday, and personal/sick days)
401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
Group Legal plan with Identity Theft Protection
Additional Perks Tuition reimbursement (up to $5,250 on 1st year)
Annual community support to various organizations across the U.S.
Associate recognition & awards programs
Advancement opportunities
Collaborative work environment
FREE Cable One services for associates who live in a serviceable area

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retention marketinglifecycle marketingCRMemail marketingcampaign managementA/B testingdata analysiscampaign optimizationmarketing automationKPI evaluation

Soft Skills

analytical skillsproblem-solvingorganizational skillsattention to detailcommunication skillscross-functional collaborationstrategic thinkingpresentation skillstime managementadaptability