C3 Industries

Director, Visual Merchandising

C3 Industries

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois

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Job Level

Lead

About the role

  • Shape and execute a compelling in-store brand experience that inspires customers, drives sales, and reinforces High Profile Cannabis Shop’s position as a best-in-class retailer.
  • Develop and own the company-wide visual merchandising strategy, ensuring alignment with brand, marketing, and merchandising objectives.
  • Establish clear visual merchandising guidelines and toolkits for consistent execution across all locations.
  • Lead concept development for product launches, promotional moments and holiday halo campaigns ensuring they are visually engaging and commercially impactful.
  • Partner with retail operations, merchandising, and marketing to plan product displays, promotional campaigns, collateral needs, and in-store storytelling elements to elevate the customer journey.
  • Incorporate technology and physical experiences (e.g., interactive displays, digital signage) to enhance engagement and connect seamlessly with e-commerce.
  • Oversee the design, sourcing, and placement of fixtures, signage, and digital displays to optimize flow, engagement, and conversion.
  • Collaborate with construction and design teams on store openings, remodels, and refreshes to embed brand standards from day one.
  • Develop processes for regular store audits, providing feedback, coaching, and tools to drive continuous improvement in visual execution.
  • Manage the visual merchandising budget, balancing creativity with ROI and ensuring efficient use of resources.
  • Track and analyze performance metrics tied to merchandising initiatives, leveraging insights to refine strategy and execution.
  • Lead, inspire, and mentor visual merchandising team members, fostering collaboration and professional growth.
  • Build strong relationships with vendors, agencies, and internal stakeholders to deliver innovative and cost-effective solutions.
  • Supervisory responsibilities: None.

Requirements

  • Minimum 7 years of experience in visual merchandising, preferably in retail, lifestyle, or specialty retail.
  • Proven track record of leading visual merchandising initiatives in a retail environment
  • Strong understanding of visual merchandising principles, including layout design, product presentation, and brand storytelling.
  • Experience managing budgets, timelines, and cross-functional projects in a fast-paced environment.
  • A passion to build from scratch. Can picture a path to great and create the strategy and process to get there.
  • Strong leadership and collaboration skills, with the ability to work effectively with cross functional teams.
  • Exceptional creativity. Knows how to pull together multiple visual concepts into a cohesive plan.
  • Stay grounded in market knowledge and customer insights.
  • Strategic thinker with the ability to analyze data and sales trends to inform decision making.
  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Demonstrated ability to drive results and adapt to changing business needs in a fast-paced environment.
  • Knowledge of cannabis retail or other regulated industries is a plus.