C1

Senior Manager, Integrated Marketing

C1

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $145,000 per year

Job Level

Senior

About the role

  • Leads strategic planning and prioritization of integrated marketing initiatives across campaigns, programs, channels, industries, and partners
  • Ensures integrated marketing execution is aligned to GTM motions, sales plays, and revenue objectives
  • Partners with Solution Offers, Sales Enablement, and Capabilities to ensure marketing plans are supported by the right messaging, tools, insights, and performance frameworks
  • Incorporates field and sales feedback loops into continuous GTM optimization
  • Develops and executes marketing campaigns that align to strategic partner priorities and MDF-supported initiatives
  • Maintains integrated marketing program calendar and budget
  • Collaborates with Marketing Operations to ensure campaign execution support and follow up support over all campaign strategy
  • Leads strategic oversight and governance of agency relationships supporting marketing execution, including but not limited to scope definition, prioritization, performance management, budget, and ROI
  • Partners with Marketing Operations, Finance, and Procurement to operationalize agency contracts, SOWs, and budget tracking
  • Establishes repeatable marketing planning frameworks, playbooks, and operating models that scale across teams and initiatives
  • Builds, programs, customizes, and maintains company web pages and HubSpot templates; create branded design elements and reusable modules; ensures brand standards, SEO best practices, A/B testing, performance optimization, and troubleshooting across the site
  • Develops strategies to grow website traffic and opt-ins; conducts content audits and archiving; manages the resource center and file structure
  • Oversees the technical aspects of the website, including ensuring proper functionality and troubleshooting issues; Manage updates to website content

Requirements

  • Bachelor’s degree in Marketing, Business, Communications or related field.
  • 8+ years of experience in B2B marketing with progressive responsibility in integrated marketing, demand generation, or go-to-market strategy
  • Proven experience leading integrated marketing campaigns across multiple channels, audiences, and GTM motions, with measurable revenue impact
  • Expertise in strategy, development, execution, and monitoring complex, multi-channel marketing campaigns
  • Experience overseeing website strategy, optimization, SEO best practices, and content lifecycle management in a B2B environment
  • Strong cross-functional experience, communication, presentation, and leadership skills
  • Hands-on experience with marketing platforms and tools including: Hubspot, 6sense, Asana, Google Tag Manager, Google Analytics, Google Adwords, LinkedIn Ads, Cvent, Highspot
  • Demonstrated ability to manage marketing budgets, program calendars, MDF-funded initiatives, and agency relationships, including performance and ROI tracking
  • Strong analytical skills with ability to present analysis in an impactful and concise manner
  • Detail-oriented and organized multi-tasker who can execute on multiple projects and initiatives simultaneously
Benefits
  • 401(k) Plan (35% employer match per dollar up to 10% employee contribution)
  • Medical Coverage (3 platforms: UnitedHealthcare, Reference Based Pricing includes member advocacy; and Kaiser)
  • RX Home Delivery
  • HSA with Employer Contribution
  • In-vitro Fertility (treatment coverage)
  • Dental
  • Vision (2 plans: 12-month and 24-month frames allowance)
  • FSA Plans (Healthcare, Dependent Care and Limited Purpose)
  • Pre-tax Commuter Plans
  • Employer-paid Life Insurance
  • Employer-paid Short + Term Disability
  • Long Term Disability (2 plans: Employer-paid or optional Self-paid)
  • Paid Parental Leave (4 weeks at 100%)
  • Employee Assistance Plan
  • Voluntary Life Insurance for team member, spouse and child
  • Voluntary Accidental Death for team member and spouse
  • Legal/ID Theft Plans
  • TeleHealth
  • Wellness via Omada Health (healthy living solution)
  • Travel Assistance
  • Business Travel Accident Coverage
  • Medical for foreign travel coverage
  • Employer-paid Pet Telehealth
  • Accident Insurance
  • Critical Illness Insurance
  • Hospital Indemnity Insurance
  • Volunteer Time Off
  • 10 Holidays
  • Summer Sizzle
  • On Demand Pay (Daily Pay)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketingdemand generationgo-to-market strategymulti-channel marketing campaignswebsite optimizationSEO best practicescontent lifecycle managementbudget managementperformance trackingA/B testing
Soft Skills
leadershipcommunicationpresentationcross-functional collaborationanalytical skillsdetail-orientedorganizational skillsmulti-tasking