The Senior Category Analyst will champion the development and maintenance of the Go-To-Market analytics designed to support, track, and grow core and new product initiatives for all sales channels.
This position will populate value-added and actionable selling tools, incorporating customer learning and strategic brand insights that will allow sales (business manager) to achieve volume and profit objectives.
This position will act as the regional market lead for sales category management support by providing the tracking analysis on the key metrics of pricing, distribution, displays, and shelf placement, along with other key activities.
Gather a deep understanding of all your clients as you develop a consultative approach to analyze, make recommendations, and collaborate with clients and stakeholders
Prepare and integrate multiple data sources for comprehensive analysis, ensuring sound data hygiene practices and consistency.
Become an expert in all analytical tools and assets relating to your retail clients and think innovatively about how to meet the evolving corporate client needs, leveraging the most comprehensive tools and resources available.
Implement category management strategy aligned with the gold standard merchandising vision.
Monitor current industry trends and emerging business issues to stay up to date on the current market landscape.
Develop and deliver category reviews and business analyses into client facing sales stories to drive growth.
Build strong partnerships with business development teams to serve clients through compilation of forecasts and event-based planning, inclusive of individual customer goals.
Maintain communication with your peers within the company to develop a seamless approach across all shared clients.

Requirements

Bachelor’s Degree and 3+ years CPG industry sales organization experience, preferably in a sales/analytical capacity
Proficiency with volume analysis and tracking
Experience in coordinating new item launches
Experience using syndicated data and category management principals
Well-honed analytical skills with strong organizational, communication, and time management skills
Knowledge of the marketing process from product development to in-store purchases
Experience in data visualization platforms (e.g., spotfire, PowerBI) with the ability to understand the data and proof resulting visualizations from raw data reports
Strong computer skills and experience with Excel, Powerpoint, and Word programs

Benefits

PTO & Sick Days
11 paid company holidays per year
1 Floating Holiday
2 paid volunteer days per year
3 months fully paid parental leave (regardless of gender)
Medical, dental, and vision
Paid company life insurance
401k with company match
Summer hours (half day Fridays from Memorial Day thru Labor Day)
Work from home flexibility

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

volume analysisdata visualizationcategory managementdata analysisdata hygieneforecastingevent-based planningsyndicated dataanalytical skillsmarketing process

Soft Skills

organizational skillscommunication skillstime managementconsultative approachcollaborationrelationship buildingstrategic thinkingproblem solvinginnovationclient engagement