Bytes & Pixels

Performance Marketing Manager – Part-time

Bytes & Pixels

part-time

Posted on:

Location Type: Hybrid

Location: Munich • Germany

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About the role

  • Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), focusing on improving ROAS and reducing CPA
  • Build and iterate on Web2App funnels to convert web traffic into mobile app installs
  • Develop and test new acquisition funnels (e.g., skincare vertical) to expand our user base
  • Analyze campaign performance data, identify trends, and turn insights into actionable optimizations
  • Create and test ad creatives, copy, and landing pages in collaboration with the product team
  • Monitor and report on key growth KPIs (installs, retention, ROAS, CAC)
  • Stay up to date on platform changes, best practices, and emerging paid acquisition channels

Requirements

  • 1–3 years of hands-on experience in performance marketing, ideally in a mobile app or D2C environment
  • Strong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager)
  • Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g., Adjust, AppsFlyer, or similar)
  • Analytical mindset with the ability to interpret data and make decisions based on KPIs
  • Experience with A/B testing of creatives, audiences, and landing pages
  • Self-starter who thrives in a fast-paced, lean startup environment
  • Fluent in English; German is a plus
  • Based in or near Munich, or willing to work in a hybrid setup
Benefits
  • Flexible part-time schedule that fits around your life
  • Hybrid work setup with a Munich-based office
  • Direct impact on the growth of a product used by thousands of health-conscious consumers
  • Work closely with the founder in a small, entrepreneurial team
  • Freedom to experiment, learn, and shape the marketing strategy from the ground up
  • Access to cutting-edge AI tools and an innovative tech environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingMeta AdsA/B testingdata analysiscampaign optimizationWeb2App funnelsmobile attributioncopywritinglanding page optimizationKPI monitoring
Soft Skills
analytical mindsetself-starteradaptabilitycollaborationcommunication