Bytes & Pixels

Performance Marketing

• Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPA
• Build and iterate on Web2App funnels to convert web traffic into mobile app installs
• Develop and test new acquisition funnels (e.g. skincare vertical) to expand our user base
• Analyze campaign performance data, identify trends, and translate insights into actionable optimizations
• Create and test ad creatives, copy, and landing pages in collaboration with the product team
• Monitor and report on key growth KPIs (installs, retention, ROAS, CAC)
• Stay up to date on platform changes, best practices, and emerging paid acquisition channels

Performance Marketing Manager – Teilzeit

Full-stack Engineer

• Build and ship features on client projects and our own products, including mobile AI apps, using TypeScript, React, and Node.js
• Work agent-first: use AI coding tools to move fast, then review and harden what they produce
• Read and debug code you did not write, including code an agent generated
• Turn loose requirements into working software with tight feedback loops
• Own small pieces end to end, from first draft to live, with senior support when you need it

Performance Marketing Manager – Teilzeit

Junior Software Engineer, AI-Native