Bynder

Field Marketing Manager

Bynder

full-time

Posted on:

Location Type: Hybrid

Location: Melbourne • Australia

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Tech Stack

SQL

About the role

  • Own the field marketing strategy for Australia, with responsibility for driving pipeline, MQLs, and new business growth
  • Support and scale field marketing programs across priority APAC markets, adapting approach based on market maturity
  • Plan and execute a mix of digital and in-person programs, including events, executive roundtables, webinars, email campaigns, and content-led demand programs
  • Localise and activate global campaigns to ensure they resonate with regional audiences, industries, and buyer needs
  • Work closely with Sales leadership and account teams to align marketing activity with territory plans, target accounts, and revenue goals
  • Build and execute co-marketing programs with regional partners, creating joint campaigns and outbound plays that accelerate pipeline
  • Act as the regional marketing partner to Sales, ensuring teams are equipped with the right messaging, content, and insights to convert demand into opportunity
  • Track performance across all programs, reporting on pipeline contribution, ROI, and impact, and continuously optimise based on results
  • Collaborate cross-functionally with Global Campaigns, Product Marketing, Content, Digital, and Marketing Operations to deliver a cohesive go-to-market strategy

Requirements

  • 5+ years’ experience in field marketing or demand generation, ideally in a B2B SaaS or technology environment
  • A strong track record of building pipeline and driving revenue through integrated marketing programs
  • Experience working closely with Sales teams, with a clear understanding of MQL-to-SQL conversion, pipeline creation, and territory planning
  • Comfort operating across multiple markets, balancing deep focus on Australia with a broader APAC mindset
  • A data-driven, commercially minded approach, paired with strong execution and attention to detail
  • Excellent communication and stakeholder management skills
  • Experience with partner marketing is a strong advantage
Benefits
  • Be part of a fast-growing company and help establish our GTM presence in the APAC region
  • Flexible vacation policy
  • Hybrid work policy - remote work and work from our new office space in Melbourne both encouraged
  • Flat organization, short decision lines, big impact
  • Challenging and inspirational international work environment
  • Referral bonus plans
  • Fully stocked kitchen
  • Room to advance in a high-growth tech company
  • Competitive compensation
  • Wind down your week  to connect with your team and other members of your community
  • Hub Talks is an ongoing professional development series, offering members and guests free educational sessions on a range of topics
  • Hub runs regular Wellness Day events to help members create balance, de-stress, learn skills that can help in all aspects of their life, and prioritize their health
  • In-house Cafe
  • Fitness Studio
  • End-of-trip amenities
  • Carbon Neutral Certified
  • Podcasting Studio
  • Photography Studio
  • Parents space
  • Wine Down - Fortnightly
  • Hub Talks
  • Wellness Day
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingdemand generationpipeline buildingrevenue growthMQL-to-SQL conversionterritory planningdigital marketingevent planningcontent marketingdata analysis
Soft Skills
communicationstakeholder managementexecutionattention to detailcollaborationstrategic thinkingadaptabilityproblem-solvingleadershipcreativity