Paid Media Manager

Buxton Resources

Paid Media Manager at Audiense leading multi-channel acquisition programs. Driving pipeline growth with an analytical focus on campaign performance and optimization across various digital platforms.

Posted 5/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and manage paid acquisition strategies across Google/Bing Ads, LinkedIn Ads, Meta Ads, Reddit Ads, YouTube/Video Platforms, Programmatic/display platforms, Retargeting channels.
Own campaign setup, budget allocation, bid strategies, and audience targeting.
Build full-funnel campaigns aligned to pipeline and revenue goals.
Leverage firmographic, behavioral, and intent-based audience data.
Develop ICP-based segmentation strategies.
Create retargeting and nurture audiences across the buyer journey.
Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance.
Build dashboards and reporting frameworks using platforms such as GA4, Looker Studio, HubSpot, Salesforce.
Analyze campaign effectiveness and deliver optimization recommendations.
Ensure accurate campaign tracking and attribution across ad platforms and CRM systems.
Run structured A/B tests on creative, landing pages, messaging, audiences, bidding strategies.
Continuously optimize conversion rates and lead quality.
Partner with cross-functional teams including Demand Generation, Content Marketing, Creative/Design, Product Marketing, RevOps, Sales.

Requirements

What you’ll need

3–7+ years managing paid media for B2B SaaS, martech, ecommerce tech, or analytics companies.
Deep expertise in LinkedIn Ads, Google Ads and Reddit Ads.
Strong understanding of attribution models, tracking, and marketing analytics.
Experience with CRM and marketing automation platforms (HubSpot, Salesforce preferred).
Analytical mindset with strong reporting skills.
Experience managing six-figure+ monthly ad budgets preferred.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid acquisition strategiescampaign setupbudget allocationbid strategiesaudience targetingA/B testingconversion rate optimizationattribution modelsmarketing analyticssegmentation strategies

Soft Skills

analytical mindsetreporting skillsoptimization recommendationscross-functional collaboration