Principal Product Manager – Acquisition Products

ButterflyMX

Principal Product Manager at ButterflyMX engaging with funnels and customer experience. Ownership of product roadmap and ensuring trust through AI-driven automation.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Take ownership of the product roadmap for this new area: evaluate what we’ve scoped, stress-test the assumptions, and evolve the plan based on what you learn
Define and drive the end-to-end experience across two connected user groups: one consumer-facing, one operator-facing
Identify where AI-driven automation can reduce friction and improve outcomes on both sides of the experience, and build those capabilities in a way that earns trust
Navigate a complex integration landscape, working with third-party platforms and data sources that are central to how this market operates
Conduct rigorous discovery by getting close to end users and operators, sharpening the problem definition while iterating with Design and Engineering on the solution
Establish the metrics that matter and hold yourself accountable to them

Requirements

What you’ll need

7+ years in product management with a track record of owning products from concept to market, including experience inheriting early-stage work and making it better
Funnel and conversion fluency: you think in terms of acquisition, activation, and drop-off. You know how to identify where a journey breaks down and what it takes to fix it
Consumer UX instincts for high-stakes decisions: you understand that some experiences require more than ease of use. They require trust, clarity, and confidence at every step
Deep familiarity with AI-driven communication and workflow automation: you understand where these systems create value, where they create risk, and how to deploy them responsibly in products where real people are making real decisions
B2B2C fluency: you have experience building products where the end user and the buyer are different people, and you know how to serve both without compromising either
Integration-savviness: you have navigated complex third-party ecosystems and understand the product tradeoffs that come with depending on external platforms and data
AI-native thinking: you approach product problems by asking how intelligent systems can improve the experience, not by adding AI as an afterthought. You stay current on what the technology can actually do and bring that knowledge into discovery, design, and prioritization conversations
A builder’s mindset: you don’t just write specs and hand them off. You prototype, tinker, use the tools available to you today to explore ideas quickly, and you close the loop between what you ask engineering to build and how it actually works
Sharp communication: you can who can influence across engineering, design, go-to-market, and leadership: you write well, present clearly, and earn trust without authority

Benefits

Comp & perks

Comprehensive Medical, Dental and Vision plans (ButterflyMX covers 80% of the cost) starting day 1
401(k) plan with a match
10 paid holidays, 20 vacation days, 5 sick days, 3 floating holidays
Basic Life and Accidental Death and Dismemberment Insurance (ButterflyMX covers 100% of the cost)
Short and Long Term Disability (ButterflyMX covers 100% of the cost)
Paid Family Leave
Employee Assistance Program
Quarterly self-care stipends
Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
And more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementAI-driven automationworkflow automationconsumer UXfunnel analysisconversion optimizationintegration managementprototypingdata analysisuser experience design

Soft Skills

communicationinfluenceproblem-solvingtrust-buildingcollaborationaccountabilityadaptabilitycritical thinkingcreativityleadership