Butterfly Conservation

Influencer Marketing

• Lead development and execution of influencer marketing campaigns prioritising authentic storytelling and strategic partnerships
• Develop tailored strategies, define KPIs, timelines, budgets, and create influencer personas
• Identify, vet, recruit and manage influencers; develop and issue custom briefs; draft and finalise contracts
• Collaborate with influencers and creative teams to produce authentic, brand-aligned content; approve content concepts and calendars
• Lead end-to-end campaign management, ensuring delivery against timelines, budgets, and milestones; conduct regular check-ins
• Monitor real-time campaign metrics (reach, engagement, ROI); create dashboards; deliver weekly updates and post-campaign reports with insights
• Act as primary client contact; deliver post-campaign presentations and collaborate with internal teams

Influencer Marketing Manager