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Senior Product Marketing Manager
ButterCMS 🧈Product marketing leader shaping technical and business narratives for Tiugo’s CKEditor, TinyMCE, and Uploadcare developer tools. Driving launches, enterprise messaging, and AI discovery visibility.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and technical content creation, with a strong focus on developing compelling narratives that connect technology, particularly AI, to business outcomes. Proven ability to collaborate effectively within cross-functional teams and execute product launches.
Highest-signal resume keywords
Product MarketingTechnical Content CreationB2B Software ExperienceAI Tools ProficiencyExcellent Writing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical MessagingBusiness Narrative DevelopmentFeature Launch PlanningCompetitive AnalysisTechnical Deep-Dives
Soft Skills
CuriosityAttention to DetailCollaborationStorytelling
Tools & Technologies
AI Tools
Industry Keywords
Developer ToolsEnterprise ApplicationsPLG ProductsSelf-Serve Products
About the role
Key responsibilities & impact- Develop accurate, vivid, and credible technical product messaging for developers building enterprise applications
- Translate products into business narratives focused on outcomes, risk reduction, and AI-era advantages
- Build narratives, decks, and proof points to support enterprise deals
- Plan and execute product and feature launches end to end with DevRel, Product, and Growth Marketing
- Create technical deep-dives, comparison pieces, executive one-pagers, and build-versus-buy narratives
- Interview developers and buyers and incorporate product usage and win/loss insights
- Improve brand visibility in AI discovery tools and search
- Analyze competitors and alternatives and develop differentiated positioning
- Collaborate within a pod comprising product marketing, developer relations, and product teams
- Report to the brand’s Head of Product Marketing
Requirements
What you’ll need- 5+ years in product marketing, technical content, DevRel-adjacent, or product roles
- Experience in B2B software, developer tools, or technical products
- Excellent writing and storytelling skills, from deeply technical to strategic
- Curiosity about how technical products work and ability to build technical understanding with engineers
- Ability to connect technology, especially AI, to buyers’ business problems and outcomes
- Practical fluency with AI tools for research, drafting, and shipping work
- Rigor, fact-checking, attention to detail, and precision
- Ability to work quickly and collaboratively in a cross-functional team
- Bonus: experience with PLG/self-serve products, developer marketing, or a multi-brand portfolio
- English level required; application options include B1, B2, C1, and C2
Benefits
Comp & perks- Annual financial bonus depending on the company’s performance
- Flexible schedule and fully remote work
- Professional development resources
- LinkedIn Learning access
- Extra leave for Tiugo Day and your birthday
- English lessons with a native speaker
- Online language platform with English, Spanish, German, Italian and French courses
- Access to a mental health and well-being platform with 24/7 dedicated psychological support
- 2 weeks of paid parental leave for contractors