Director, Growth Marketing

ButterCMS 🧈

Director of Growth Marketing driving integrated campaigns for Tiugo’s CKEditor, TinyMCE, Uploadcare, and ButterCMS developer tools. Translating technical products into credible content that generates enterprise demand and adoption.

Posted 8/4/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated content strategies that drive growth and engagement across digital channels. Proficient in creating technically credible content that resonates with senior decision makers and aligns with business objectives.

Highest-signal resume keywords

Digital Content StrategyContent OptimizationIntegrated Campaign ManagementTechnical Content CreationGrowth Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationDigital MarketingCampaign MeasurementContent DistributionVideo ProductionContent Management SystemsSEODemand GenerationAnalyticsContent Strategy

Soft Skills

CollaborationCommunicationLeadershipCreativityProblem-Solving

Tools & Technologies

LLMsMetaYouTubeSearchTikTokReddit

Industry Keywords

Growth MarketingCustomer JourneyContent MarketingB2B MarketingDemand Generation

About the role

Key responsibilities & impact

Own the integrated content campaign strategy, linked to the broader growth marketing strategy
Drive high-quality conversations and product adoption across Tiugo’s portfolio of brands, predominantly through integrated campaigns
Translate product capabilities into engaging content across formats, channels, and tactics
Implement an enterprise content system at scale to efficiently create and distribute content to the ideal customer profile
Fuel growth marketing efforts with content optimized for every stage of the customer journey
Partner with product leaders, sales, and builders to create technically credible and business-relevant content
Define and drive measurement and concrete ROI across campaigns and revenue-related metrics

Requirements

What you’ll need

7+ years of creating and leading digital content efforts at companies
Proven track record of generating high-quality demand with senior decision makers and leaders
High bar for excellent content across effective channels and formats
Ability to build systems that efficiently hit or exceed growth targets
Expertise in digital channels including LLMs, Meta, YouTube, Search, TikTok, and Reddit
High degree of comfort on video and creating content independently
Experience partnering with technical product leaders and builders
Ability to ensure content is credible, deep, and technically accurate

Benefits

Comp & perks

Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure)
Access to a mental health and wellbeing platform with 24/7 dedicated psychological support
Targeted programs to promote wellness
Competitive PTO policies
Medical benefits
401K benefits