ButcherBox

Senior Manager, Brand Strategy

ButcherBox

full-time

Posted on:

Location Type: Hybrid

Location: Greater Boston • Massachusetts • United States

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Salary

💰 $120,000 - $135,000 per year

Job Level

Senior

About the role

  • Help develop and operationalize a campaign-led brand approach that balances brand building and performance outcomes
  • Partner with Growth and channel teams to bring brand strategy to life across Meta, Google, influencers, CRM, and other key channels
  • Support expansion into awareness and consideration marketing while ensuring alignment with existing acquisition and lifecycle efforts
  • Help connect brand storytelling to measurable business impact
  • Help translate high-level brand vision into clear strategic priorities that guide campaign planning and channel execution across digital and retail touchpoints
  • Help prioritize where and when to lean into brand-led versus performance-led approaches based on business goals, audience context, and channel dynamics
  • Recommend strategic priorities and narrative focus areas that guide campaign planning and channel execution
  • Partner with Growth and Analytics to monitor performance signals and identify opportunities to strengthen brand impact over time
  • Drive an overall campaign approach that spans multiple channels, while partnering with channel managers to tailor execution by platform
  • Ensure campaigns feel cohesive across paid, owned, lifecycle, and retail touchpoints
  • Bring strong channel context into planning—understanding how platforms work and how brand shows up within their constraints
  • Help distinguish between moments that require a unifying campaign approach and those better served by strong always-on execution
  • Lead the development of strategic and campaign briefs that align business objectives, brand strategy, and channel context
  • Partner closely with Growth, CRM, and Creative to ensure briefs are clear and actionable, and set teams up for success
  • Maintain consistency across briefs while allowing for channel-specific nuance
  • Socialize and align briefs with key partners early to ensure clarity, shared understanding, and strong downstream execution
  • Define and evolve the organic social strategy to align with brand positioning, campaign priorities, and audience growth objectives
  • Provide strategic direction and guidance to the Organic Social lead to ensure content themes and messaging reflect brand and business priorities
  • Ensure organic social integrates seamlessly with campaign initiatives, performance marketing efforts, and CRM programming
  • Identify opportunities for organic social to support awareness, cultural relevance, and consideration moments
  • Act as a trusted thought partner and collaborator with Growth and CRM teams
  • Work closely with Product, Merchandising, Social, Retail, Partnerships, Mission, and Creative to ensure alignment and consistency
  • Help align teams around shared narratives, priorities, and goals without owning channel execution directly
  • Navigate competing priorities and perspectives to help teams align around shared brand and business objectives
  • Bring strong brand instincts to help surface what’s most compelling and differentiated about the brand
  • Pull through and amplify the existing brand vision across campaigns, channels, and key moments
  • Ensure brand positioning, value propositions, and core narratives are clearly defined and consistently understood across teams
  • Drive adoption of brand fundamentals by embedding them into briefs, planning processes, and cross-functional workflows
  • Define and apply brand guardrails for partnerships to ensure alignment with brand values and long-term equity
  • Provide strategic context and inputs for creative briefs
  • Partner with Creative to ensure ideas are grounded in clear campaign strategy and channel realities
  • Help pressure-test concepts for both brand impact and performance viability

Requirements

  • 7+ years of experience across brand strategy, brand marketing, or integrated marketing roles
  • Hands-on experience working at the intersection of brand and performance marketing
  • Strong partnership experience with Growth, CRM, and paid channel teams
  • Experience in DTC and/or omnichannel environments
  • Strong understanding of modern marketing channels (Meta, Google, influencers, lifecycle, etc.)
  • Ability to think in campaigns, not just channels
  • Performance-literate and comfortable working with data, testing, and iteration
  • Clear, confident communicator and collaborator
  • Strong brand instincts with a pragmatic, execution-oriented mindset
  • Comfortable pulling strategy through ambiguity rather than creating from scratch
Benefits
  • Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
  • Financial: 401(k) with generous employer match
  • Annual bonus based on company performance
  • Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
  • Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
  • Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
  • Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategybrand marketingintegrated marketingperformance marketingcampaign planningdata analysistestingiterationorganic social strategynarrative development
Soft Skills
clear communicationcollaborationstrategic thinkingpragmatic mindsetexecution-orientedpartnership buildingnavigating ambiguityalignment facilitationcreative directionbrand instincts