Content Writer

• Craft copy for demand generation: outbound email cadences, customer newsletters, case studies, event-driven communications
• Collaborate with Marketing, Sales, Product, and Customer Experience to align messaging to pipeline impact
• Launch closed-lost email cadence and refresh outbound prospecting templates for Transportation Directors and district stakeholders
• Draft customer case studies/white papers highlighting measurable outcomes, quotes, and metrics
• Refresh sales one-pager and manage bi-weekly product update emails to customers
• Create and manage monthly industry update newsletter (7,000+ recipients)
• Architect email templates for webinars, in-person events, conference follow-ups, and product announcements
• Report directly to Senior Marketing Lead and work closely with Senior Events Coordinator

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