BusRight

Growth Content Writer

BusRight

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Craft copy for demand generation: outbound email cadences, customer newsletters, case studies, event-driven communications
  • Collaborate with Marketing, Sales, Product, and Customer Experience to align messaging to pipeline impact
  • Launch closed-lost email cadence and refresh outbound prospecting templates for Transportation Directors and district stakeholders
  • Draft customer case studies/white papers highlighting measurable outcomes, quotes, and metrics
  • Refresh sales one-pager and manage bi-weekly product update emails to customers
  • Create and manage monthly industry update newsletter (7,000+ recipients)
  • Architect email templates for webinars, in-person events, conference follow-ups, and product announcements
  • Report directly to Senior Marketing Lead and work closely with Senior Events Coordinator

Requirements

  • Experienced Growth Content Writer with exceptional attention to detail
  • Ability to write high-impact, human-centered demand-generation copy (emails, newsletters, case studies, one-pagers)
  • Experience collaborating with Marketing, Sales, Product, and Customer Experience teams
  • Ability to create measurable, pipeline-focused messaging tied to revenue outcomes
  • Skill gathering quotes and metrics from customers and internal teams for case studies
  • Experience managing recurring customer communications (bi-weekly product updates, monthly newsletters)
  • Ability to architect templated email frameworks for event-driven communications
  • Comfortable working in a fast-paced startup environment and growing within a team

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingdemand generationemail marketingcase studiesnewsletter creationtemplate designmetrics analysiscustomer communication managementevent-driven communicationpipeline-focused messaging
Soft skills
attention to detailcollaborationhigh-impact writinghuman-centered designadaptabilityteamworkcommunicationorganizational skillscreativityproblem-solving