Businessolver

Director, Product Marketing

Businessolver

full-time

Posted on:

Location Type: Remote

Location: Remote • 🏈 Anywhere in North America

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Salary

💰 $111,000 - $173,000 per year

Job Level

Lead

About the role

  • Develop and execute comprehensive product marketing strategies that align with Businessolver's vision and market objectives.
  • Lead the planning and execution of product launches, ensuring timely delivery and cross-functional alignment.
  • Conduct in-depth market research to identify trends, customer needs, and competitive positioning.
  • Craft compelling product messaging that differentiates Businessolver in the benefits administration landscape.
  • Work closely with Sales Consultants, Strategic Advisors, and Subject Matter Experts (SMEs) to gather accurate and up-to-date information for proposals.
  • Collaborate with product management, marketing, and revenue teams to ensure cohesive strategies and execution.
  • Partner with Sales Enablement to ensure training and education efforts are aligned, grow sales, and improve win-rate.
  • Monitor competitive landscape for features, offerings, pricing strategies, and unique value propositions that position Businessolver with short- and long-term competitive advantage for each product.
  • Collect field-level feedback and act on findings to continually innovate and optimize product marketing initiatives.
  • Have a deep understanding of buyers, current customers, and participants – how they buy, how they engage, and how their overall experience can continue to evolve to meet ongoing needs.
  • Manage and mentor a team of product marketing professionals, fostering a culture of continuous improvement and professional growth.
  • Encourage innovative approaches to addressing opportunities and problems, planning and driving the implementation and acceptance of change.

Requirements

  • Bachelor’s degree preferred
  • 7-10 years marketing experience preferably in B2B technology or SaaS
  • 5+ years’ in a product marketing, sales engineering or product management role with demonstrated experience in product launch plans and lifecycle management
  • Knowledge of and experience in benefits and health technology industry preferred
  • Proven ability to develop and execute product marketing plans that meet specified goals and objectives
  • Must be comfortable defining and conveying value of products and technologies to buyers and decision makers
  • Must have impactful communication skills - Expresses thoughts and ideas in a clear, succinct and compelling manner, adjusting language to engage the audience effectively
  • Proficient in MS Office applications including Word, PowerPoint and Excel
  • Excellent written, verbal and visual communication skills
  • Collaborative and positive attitude a must!
Benefits
  • This role is eligible to participate in the annual bonus incentive plan.
  • comprehensive benefits package which can be viewed here: https://businessolver.foleon.com/bsc/job-board-businessolver-virtual-benefits-guide/

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingmarket researchproduct launch planslifecycle managementcompetitive positioningproduct messagingsales enablementinnovationstrategic planningB2B technology
Soft skills
impactful communicationcollaborationleadershipmentoringcontinuous improvementproblem-solvingadaptabilityteam managementcustomer engagementaudience engagement