Business Link AB

Marketing and Communications Specialist

Business Link AB

full-time

Posted on:

Location Type: Hybrid

Location: Calgary • 🇨🇦 Canada

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Salary

💰 CA$55,000 - CA$65,000 per year

Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Design and deliver marketing strategies, develop compelling content, and help ensure small business owners across Alberta feel informed, supported and inspired.
  • Create meaningful touchpoints that connect entrepreneurs with our services.
  • Coordinate creative design projects and produce engaging video and written content.
  • Track results to optimize performance.
  • Collaborate with the Client Services team, partner organizations, and clients to tell authentic stories and provide practical resources.
  • Manage multiple projects, planning 3-5 months ahead.
  • Test and apply innovative marketing methods, including AI tools.
  • Support other marketing and communications initiatives as needed, such as traditional media and public relations.

Requirements

  • Post-secondary degree or diploma in Marketing, Communications, or equivalent experience.
  • Strong background in content creation for social media and blogs.
  • Experience with social media, email marketing, and digital tools.
  • Excellent writing and storytelling skills, with a proven ability to craft compelling copy for diverse audiences across various channels.
  • Strong organizational and time management skills with the ability to juggle multiple priorities.
  • Detail-oriented, proactive, and adaptable with an entrepreneurial spirit.
  • Professional communicator with diplomacy and flexibility.
  • Enthusiasm for learning new technologies and streamlining workflows.
  • Experience with Meta Ads, Meta Campaign Planner, Facebook, Instagram, LinkedIn, Mailchimp, WordPress, Eventbrite, Google Analytics, and Zoho are assets.
  • Skilled in analyzing data to guide decisions and provide actionable insights.
  • Proficiency with MS Office and MS Teams.
Benefits
  • 100% Employer-paid extended health and dental benefits.
  • STD, LTD, Life and Critical Illness insurance.
  • Company pension plan.
  • Employee assistance program.
  • 15 Vacation Days
  • 6 Sick Days
  • 4 Personal Days
  • Paid holiday closure (Dec. 24 – Jan. 1)
  • Hybrid work environment (2 – 3 days in office with flexibility)
  • Annual Professional Development allowance.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content creationemail marketingdigital marketingdata analysiscopywritingproject managementmarketing strategysocial media marketingvideo productionpublic relations
Soft skills
organizational skillstime managementcommunicationcreativityadaptabilityproactivityentrepreneurial spiritdiplomacyflexibilitystorytelling
Certifications
post-secondary degree in Marketingpost-secondary degree in Communications