Senior Graphics Designer – Campaigns, Social Media
Greenlight Planet
Social Media Manager
Busha
full-time
Posted on:
Location Type: Hybrid
Location: Lagos • 🇳🇬 Nigeria
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop, implement and manage our social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Produce a consistent brand message across all social media channels
- Coordinate social media messages and promote company blog
- Develop engaging social media strategies
- Respond to any mentions over all social media platforms
- Research and analyze social media trends, including social media Ad revenue and web visitor data, to improve social media presence and campaign efficacy
- Analyze social media campaigns with tracking systems to gather visitor data and determine areas for social media campaign improvement
- Monitor and develop reports on competitor activity within social media spaces
- Scheduling copy for release at optimal times
- Plan marketing strategies to drive traffic and engagement
- Monitor Structure behavioural aspects of potential customers
- Engage followers with regular company updates
- Monitoring social media Metrics and ROI
- Measure the success of every social media campaign
- Maintain a database of all login credentials
- Moderate all user generated content in line with the moderation policy for each community
- Collaborate with other departments to manage reputation, identify key players and coordinate actions
- Communicate with industry professionals and influencers via social media to create a strong network
- Stay up to date with latest social media best practices and technologies
Requirements
- 3+ years of proven work experience in social media marketing
- Excellent writing, editing (Photo, video, text), presentation and communication skills
- Social networking experience and a strong understanding of knowledge of social analytics tools and platforms
- Good understanding of SEO and web traffic metrics
- In-depth understanding of the processes surrounding the creation and distribution of paid adverts
- A keen eye for details
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategysocial media marketingSEOsocial analytics toolscontent creationpaid advertisingdata analysiscampaign measurementcopywritingreporting
Soft skills
communication skillswriting skillsediting skillspresentation skillsattention to detailcollaborationaudience engagementcompetitive researchproblem-solvingcreativity
