Senior SEM Specialist

Busbud

Senior SEM Specialist maximizing paid-search ROI for Terra Mobility’s global intercity travel marketplace. Managing PPC budgets, analytics, testing, keywords, landing pages, and advertising optimization.

Posted 8/5/2026full-timeRemote • 🇨🇦 CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in performance marketing and customer acquisition strategies, with a strong analytical mindset for building SEM reports and dashboards. Proficient in managing budgets and optimizing PPC campaigns across platforms like Google and Bing, while mentoring junior team members.

Highest-signal resume keywords

Performance Marketing ExpertisePPC Campaign ManagementGoogle Ads CertificationCross-Functional CollaborationA/B Testing and Multivariate Experimentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Engine MarketingData AnalysisKeyword ResearchBudget ManagementConversion StrategiesECommerce ExperienceSEO KnowledgeGoogle AnalyticsData StudioLooker

Soft Skills

Analytical MindsetMentoringLeadershipCollaborationEffective Communication

Tools & Technologies

Google Ads EditorPerformance MaxSEMrushAmplitudeMeta AdsTikTok Ads

Certifications & Qualifications

Google Ads Certification

Industry Keywords

Digital MarketingPPCECommercePerformance MarketingSearch Marketing Trends

About the role

Key responsibilities & impact

Execute tests and analyze data to find insights and maximize search campaign ROI
Track, report, and analyze website metrics and PPC campaign initiatives
Oversee campaign spending, adhere to budgets, and project monthly costs
Optimize ad copy and landing pages for search engine marketing efforts
Perform ongoing keyword research, expansion, and optimization
Research and analyze competitor advertising strategies
Partner with cross-functional teams such as Content, Product, and Sales
Mentor and provide leadership to junior team members

Requirements

What you’ll need

Deep expertise in performance marketing, conversion, and customer acquisition strategies
Strong analytical mindset and ability to build SEM reports and dashboards from complex data
Rigorous testing approach using A/B and multivariate experimentation
Awareness of search marketing trends and industry best practices
Ability to manage budgets, reconcile spend, and project costs accurately
Effective cross-functional collaboration with Content, Product, and Sales teams
Ability to mentor and develop junior team members
SEM and eCommerce experience, including successful PPC campaign management across Google and Bing
Agency experience handling multiple clients
Extensive experience with data feeds, Google Ads Editor, and Performance Max campaigns
Experience with Google Analytics, Amplitude, SEMrush, Looker, or Data Studio
Bachelor’s or master’s degree in marketing or a quantitative field
Fluency in English and Portuguese, required
Google Ads certification is an asset
Proficiency in Meta Ads and TikTok Ads is an asset
SEO knowledge is an asset
Experience in digital companies, e-commerce, or performance marketing environments is an asset

Benefits

Comp & perks

Equity in the company
Flexible hours
Hackathons
Free bus tickets anywhere in the world
Flexible benefits through the Swile card
National health and dental care coverage
Sesc benefits
Scheduled day-offs
Compensation aligned with market standards