Art Director

• Guide the entire ad creation process, from research to crafting narratives and visuals tailored to each platform's audience
• Manage and inspire a team of creative strategists, setting clear goals and fostering creativity and innovation
• Oversee the Video and Graphic Design teams, ensuring all creative assets (ads, campaigns, motion, and brand visuals) are cohesive, high-performing, and aligned with strategy
• Provide creative direction and feedback on storyboards, video edits, motion graphics, and design concepts to ensure excellence and performance impact
• Collaborate with product and marketing leaders to gain insights into campaign goals and audience demographics
• Analyze platform-specific trends and audience data on Meta, TikTok, YouTube and beyond to inform strategic decisions
• Present and defend creative strategies to senior stakeholders, ensuring alignment with the brand’s voice and campaign goals
• Use analytics tools to translate data insights into effective creative strategies
• Continuously evaluate ad performance and adjust strategies based on data to improve effectiveness
• Lead brainstorming and creative sessions, promoting innovation and open dialogue
• Develop groundbreaking ad ideas that challenge traditional advertising norms
• Build and maintain a scalable creative production workflow between strategy, design, and video teams for faster, data-informed executio
• Partner with the marketing analytics team to test creative hypotheses, measure performance impact, and iterate on concepts that drive conversion and engagement

Performance Creative Director

Performance Creative Manager