Americas Digital Marketing Director

Bureau Veritas Group

Director of Digital Marketing architecting digital transformation across the Americas region. Leading a high-performing team to drive measurable business growth in B2B marketing.

Posted 7/8/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive digital marketing strategies that drive measurable business outcomes, leveraging marketing technology ecosystems and cross-functional collaboration. Proficient in managing integrated campaigns and leading high-performing teams to achieve growth targets in B2B environments.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentMarketing Technology EcosystemsSEO/SEM ExpertiseLead Generation and Conversion OptimizationB2B Marketing Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingMarketing AutomationSEOSEMEmail MarketingAnalyticsConversion Rate OptimizationHTMLCSSData Visualization

Soft Skills

Cross-Functional CollaborationTeam LeadershipChange ManagementStrategic ThinkingCommunication

Tools & Technologies

MarketoHubSpotSalesforceGoogle AnalyticsAdobe AnalyticsTableauPower BIGoogle AdsLinkedIn AdsCMS Platforms

Industry Keywords

B2B MarketingDemand GenerationPipeline GenerationRevenue AttributionCustomer AcquisitionTIC SectorRegulatory ComplianceNorth American MarketsSouth American MarketsCentral American Markets

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop and own a comprehensive digital marketing strategy aligned with Bureau Veritas Americas objectives, including channel strategy, customer journey optimization, and growth targets
Establish clear KPIs linking digital activities to pipeline, revenue, and customer metrics
Collaborate with executives to align initiatives with commercial priorities and drive a Digital Center of Excellence
Design a scalable Americas digital marketing structure with roles for demand generation, automation, content, analytics, and SEO/SEM
Recruit and develop high-caliber professionals with clear career progression and learning frameworks
Foster cross-functional collaboration between digital, regional, sales, IT, and global teams
Lead change initiatives to embed digital-first thinking and drive adoption of new tools
Evaluate and implement best-in-class MarTech platforms (automation, analytics, ABM, CMS, social management)
Establish standardized workflows, governance, and SOPs for campaigns and reporting
Oversee integrated digital campaigns across paid media, organic search, email, social, webinars, and content syndication
Drive qualified lead generation through inbound marketing and targeted advertising aligned to buyer personas
Deliver regular dashboards on campaign effectiveness, channel performance, and marketing ROI
Ensure all activities adhere to Bureau Veritas' Code of Ethics, advertising laws, and industry regulations (FDA, ANVISA, EPA, OSHA, ISO/IEC)

Requirements

What you’ll need

Bachelor's degree in marketing, Business, or related field
10+ years of B2B marketing experience, with 5+ years in leadership roles
Expertise in marketing technology ecosystems including marketing automation platforms (Marketo, HubSpot, Pardot), CRM systems (Salesforce), analytics tools (Google Analytics, Adobe Analytics), and ABM platforms
Demonstrated success driving measurable business outcomes through digital marketing initiatives (pipeline generation, revenue attribution, customer acquisition)
Expert knowledge of SEO/SEM, paid media (Google Ads, LinkedIn), email marketing, marketing automation, and conversion rate optimization
Proficiency with web analytics platforms, tag management, and data visualization tools (Tableau, Power BI)
Understanding of HTML/CSS, website CMS platforms, and basic web development principles
Deep understanding of North, South, and Central American markets — including cultural, regulatory, and economic nuances.
Strong experience in industrial, professional services, or TIC sectors (Testing, Inspection, Certification)
Ability to lead matrixed teams and manage external agencies across regions
Experience managing marketing budgets of $2M+.

Benefits

Comp & perks

Climate-controlled office environment
Professional development opportunities
Competitive salary