Field Marketing Manager

Bundesvereinigung Mittelständischer Bauunternehmen e. V. (BVMB)

Field Marketing Manager responsible for end-to-end event management as a pipeline channel for doinstruct. Join a growing software company leading initiatives focused on frontline teams in industrial sectors.

Posted 7/3/2026full-time🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end event logistics, including vendor negotiation and team coordination, while driving pipeline growth through effective webinars and local activations. Fluent in German with a strong understanding of B2B SaaS and AI tools enhances the ability to execute successful marketing strategies.

Highest-signal resume keywords

Event ManagementWebinar Program OwnershipVendor CoordinationPipeline Growth MeasurementFluency in German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Logistics ManagementPipeline Target SettingLead Generation CoordinationB2B SaaS ExperienceWebinar Execution

Soft Skills

Team LeadershipNegotiation SkillsCollaboration

Tools & Technologies

AI Tools

Industry Keywords

DACH MarketField MarketingVendor Management

About the role

Key responsibilities & impact

Set a pipeline target for every event and own what it returns.
Run events end to end: choose the right ones, negotiate vendor packages and speaker slots, handle the logistics.
Pull SDRs and managers into working the leads an event generates, and stay on it past the handoff.
Own the pipeline-driving webinar program.
Run smaller local activations across DACH.
Manage the people around an event, including vendors, SDRs, and managers.
Grow into leading the field marketing function as doinstruct expands beyond one market.

Requirements

What you’ll need

You've run events or webinars with real ownership of the moving parts.
You've been measured on, or worked closely against, the pipeline events generated.
You've coordinated vendors, and you've pulled internal people, including senior ones, into making an event work.
You're based in Germany, fluent in German, and fine with regular travel to events around the country.
Bonus: B2B SaaS experience, and you already use AI tools in how you work.

Benefits

Comp & perks

400+ customers, Series A funded, below 2% churn.
The product is a genuine must-have.
The marketing team has just finished forming.
We're moving AI-first as a company and will actively help you get deeper into AI tooling.
A real path to lead field marketing as we expand beyond a single market.