Bundesdruckerei-Gruppe

Senior Communications Manager, SEO

Bundesdruckerei-Gruppe

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Location Type: Office

Location: Berlin • Germany

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Job Level

Senior

About the role

  • Strategically advance the Bundesdruckerei Group’s SEO positioning to sustainably increase the visibility and reach of the corporate websites
  • Independently develop and implement a holistic SEO strategy, including defining and documenting strategic principles and guidelines, methods, policies and standards in the SEO context
  • Identify and prioritize SEO-relevant optimization opportunities and plan and implement measures across all relevant SEO areas (Onsite, Content, Link Building, Technical SEO)
  • Conduct data-driven analysis and performance measurement of SEO activities, including opportunity analyses, content audits and keyword research, and derive concrete recommendations for action
  • Manage and further develop the SEO process and document SEO requirements, standards and best practices for the team
  • Manage the content creation process in close coordination with corporate communications teams and business units; oversee external service providers and provide professional guidance to working students
  • Lead, implement and manage complex, cross-departmental projects in external communications

Requirements

  • University degree in Business Informatics, Public Relations, Journalism, Communication/Media Studies, Media and Communication, Business Administration (BWL), Political Science, or a comparable field
  • Many years of relevant professional experience in Search Engine Optimization (SEO), including the development of strategic SEO concepts, identification of relevant keywords and text optimization
  • Proficiency with common SEO tools such as Sistrix, Google Search Console or TermLabs, and knowledge of Google’s ranking factors and upcoming Google updates
  • Experience in content marketing and the ability to independently implement and coordinate various target-group-specific content formats, including format definition, creation of briefs for content production, editing and visualization
  • Very good understanding of the relationships between content, technology and usability
  • Strong writing skills and experience producing orthographically and grammatically correct content, plus excellent German language skills, both written and spoken (German at minimum C2 level)
  • Proactive, independent and quality-oriented working style, systematic-methodical approach, result- and goal-oriented mindset, team spirit, sense of responsibility and reliability
Benefits
  • Balanced work-life integration thanks to flexible working models and hours and 30 days of annual leave
  • Top equipment and innovative tools for interdisciplinary collaboration
  • Individual training and development opportunities as well as specialist and leadership development programs
  • Attractive location with excellent public transport connections
  • Sports partnerships, preventative health courses and running events
  • Company pension plan
  • Employer contributions to capital-forming savings schemes (vermögenswirksame Leistungen)
  • Supportive measures for childcare and caregiving for family members
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Search Engine Optimization (SEO)SEO strategy developmentkeyword researchcontent optimizationlink buildingtechnical SEOdata analysiscontent marketingproject management
Soft Skills
strong writing skillsproactive working styleindependent workingquality-oriented mindsetsystematic approachresult-oriented mindsetteam spiritsense of responsibilityreliability