Vice President, Product - SaaS Platform
HighlightTA
Job Level
Mid-LevelSenior
About the role
- Scale the content engine with full ownership over PR, content, and partnership strategy, working directly with the Head of Marketing, VP Commercial, and Co-Founders.
- Drive thought leadership in private markets and institutional investing through high-impact content pieces and punctual PR launches following an account-based marketing (ABM) strategy.
- Define and grow our partnership strategy with key players in the VC/PE ecosystem.
- Build, mentor, and collaborate with a growing marketing team and work hand-in-hand with the commercial engine — consisting of interns, network of +6 freelancers and +10 Account Executives.
- Analyse content performance across channels, producing content analytics with clear benchmarks for engagement and conversion, and using insights to refine strategy. Monitor campaign performance, derive insights, and iterate based on data.
- Craft high-quality, localized content for DE, UK, LUX, and NL markets that resonates with investors, fund managers, and operators.
- Collaborate with Product, Engineering, Customer Success and Operations to support the product marketing roadmap, customer advocacy programs and service positioning.
- Own and ensure brand consistency and storytelling excellence across all brand touchpoints.
Requirements
- 4–7 years’ experience in B2B marketing, editorial, or financial journalism, with direct exposure to private markets / VC / PE or institutional investing.
- Proven PR network and journalistic connections in finance and investment media.
- Track record of successfully executing content campaigns end-to-end across brand, PR, digital, content, and field.
- Experience building partnership programs and thriving in a scaling company.
- Comfortable speaking the language of capital; consulting or finance background a strong plus.
- Native-level English writing skills; German or French are a big plus, with Dutch and Spanish as additional advantages.
- Proficient with G-Suite and experienced in tools such as GPT, HubSpot, Notion, Asana, Canva, Figma, Adobe Suite, and/or Webflow.
- High ownership mentality — proactive in learning new skills and tackling challenges head-on.
