Senior Integrated Marketing Manager, BFF

Bumble Inc.

Senior Integrated Marketing Manager for Bumble's BFF app focusing on user growth and brand campaigns. Collaborating cross-functionally to execute data-driven marketing strategies in the U.S.

Posted 5/12/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $125,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Support the development and lead the execution of integrated marketing strategies that drive brand love, user growth, and engagement across paid, earned, owned, and influencer channels.
Lead go-to-market brand partnerships for BFF from concept through execution, identifying the right collaborators, and bringing ideas to life in a way that feels authentic to our community and true to BFF’s voice.
Collaborate cross-functionally with Creative, PR, Growth, Community and the BFF marketing team to build campaigns that are cohesive, insight-driven, and designed to deliver meaningful business impact.
Own and evolve our talent and influencer strategy — working with agency partners to identify, brief, and manage creators and talent who reflect our values and genuinely resonate with our audience.
Manage agency relationships and external partners to ensure a high standard of creative quality and seamless execution across every touchpoint.
Translate audience insights into actionable plans, leveraging consumer research, cultural trends, and performance data to inform BFF’s growth strategy and campaign execution - continuously optimizing campaigns to ensure they are relevant, effective and impactful.
Track, analyze, and report on campaign performance, using data-driven insights to inform future initiatives and enhance ROI, sharing learnings with the broader team to inform ongoing strategy.
Champion innovation - Identify opportunities to innovate and show up in culture in meaningful ways, helping keep BFF fresh, differentiated, and at the center of conversation.

Requirements

What you’ll need

Bachelor’s degree in a related field required. MBA or Masters are a plus
8+ years of experience in marketing with deep knowledge of consumer branding
Digital and social media marketing experience
Experience using data and metrics to measure impact and pivot accordingly
Proven experience managing and executing 360 integrated consumer campaigns
Deep understanding of Gen Z culture, trends, and the cultural zeitgeist to inform campaigns that resonate authentically
Creative problem-solving skills and a solutions-focused mindset
Solid understanding of the media landscape, channels and measurement
Strong analytical skills to determine campaign success and market performance

Benefits

Comp & perks

Medical/dental/vision insurance, 30-day eligibility
Unlimited PTO + 1 company-wide week off + Focus Fridays every week
Fully paid life and long-term disability insurance
401k with 4% company match if you contribute 6%, 90-day eligibility
Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
Maternity and Fertility benefit + 26 week paid parental leave

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingsocial media marketingconsumer brandingdata analysiscampaign managementintegrated marketing strategiesconsumer researchperformance metricscreative problem-solvingtrend analysis

Soft Skills

collaborationleadershipcommunicationinnovationsolutions-focused mindsetanalytical thinkingcreativityrelationship managementstrategic thinkingcultural awareness

Certifications

Bachelor's degreeMBAMaster's degree