Associate Director, Social Media
Bumble Inc.
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $155,000 - $170,000 per year
Job Level
Senior
About the role
- Lead, inspire, and mentor direct report(s), fostering a collaborative, creative, and high-performance culture.
- Manage workloads and career development to ensure consistent delivery of world-class creative and strategic output.
- Oversee all aspects of budgeting and resource allocation, balancing strategic investments with efficiency.
- Cultivate a culture of accountability, feedback, and learning—empowering the team to experiment, iterate, and grow.
- Own and evolve the global social media strategy, ensuring a unified brand voice across all platforms and regions while empowering local markets to adapt and localize effectively.
- Be the driver behind Bumble’s social identity, setting how the brand is expressed across TikTok, Instagram, and emerging platforms, balancing relatability, innovation, and global consistency.
- Develop and launch strategic “look ahead” social roadmaps, identifying opportunities for growth, new audiences, and cultural relevance. Define the strategic cadence and social operating model, establishing planning cycles, content frameworks, and performance review structures.
- Partner with Integrated Marketing and Product Marketing teams to align social storytelling with larger marketing goals and product priorities.
- Oversee creative development of social-first campaigns, brand partnerships, and platform activations that embody Bumble’s mission and values.
- Ensure all content upholds Bumble’s tone of voice, visual identity, and brand experience across every touchpoint.
- Collaborate closely with the Creative Studio, Influencer, and PR teams to integrate storytelling across social, earned, and paid channels.
- Partner with regional social and marketing leads across the Americas, EMEA, and APAC to align strategy, share best practices, and drive executional excellence.
- Work cross-functionally with Product Marketing, Brand, Member Love, and Partnerships to ensure social initiatives reflect Bumble’s broader brand narrative and community values.
- Establish clear KPIs, performance goals, and reporting structures to evaluate the success of Bumble’s social programs.
- Oversee the creation of monthly and quarterly reporting, analyzing reach, engagement, sentiment, and growth metrics.
- Use insights to refine strategy, optimize content, and identify new opportunities for audience expansion.
- Translate data into compelling narratives that inform senior leadership and drive continuous improvement.
- Serve as budget owner for the global social team, overseeing planning, forecasting, and spend optimization.
- Ensure seamless coordination of global social operations through strong processes, project management, and communication systems.
- Drive operational rigor while maintaining creative agility, balancing innovation with organizational clarity
- Create and deliver executive presentations that articulate strategy, performance, and impact across regions.
Requirements
- 8+ years of experience in social media, brand marketing, or creative strategy, with at least 3+ years in a leadership role.
- Proven experience leading a global or multi-regional social media organization for a consumer brand with cultural relevance.
- Strong people leader with a demonstrated ability to mentor, develop, and retain diverse creative and strategic talent.
- Deep understanding of social culture, platforms, algorithms, and storytelling, particularly on TikTok, Instagram, and emerging channels.
- Proven experience with social-led brand partnerships and integrated campaign development.
- Exceptional communicator, relationship builder, and cross-functional collaborator.
- Confident in managing budgets, tracking KPIs, and presenting results to senior leadership.
- Thrives in fast-moving, dynamic environments, with the ability to prioritize effectively and lead with clarity.
- Passionate about culture, connection, and Bumble’s mission to create kind, equitable relationships—on and offline.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategybudget managementKPI trackingcampaign developmentcontent optimizationdata analysisproject managementcreative developmentperformance reportingsocial storytelling
Soft skills
leadershipmentoringcommunicationcollaborationrelationship buildingstrategic thinkingcreativityadaptabilityaccountabilityproblem-solving