Senior Analyst, Marketing Analytics

Bully Pulpit International

Senior Marketing Analytics Analyst supporting paid media measurement for public affairs agency BPI. Managing campaign reporting, audience activation, conversion tracking, and data-driven optimization.

Posted 8/17/2026full-timeNew York City • California, District of Columbia, Illinois, New York • 🇺🇸 United StatesSenior💰 $64,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing data analytics and reporting workflows for paid media campaigns, with a strong focus on audience management and conversion tracking. Proficient in utilizing specialized data tools and project management software to optimize campaign performance and facilitate effective communication among teams.

Highest-signal resume keywords

Data Analytics ManagementAudience OnboardingGoogle AnalyticsProject Management ToolsDigital Media Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data CleaningData StandardizationPythonR PackagesTableauDatoramaSuperMetricsMulti-Touch AttributionIdentity GraphsAdTech Trends

Soft Skills

Strong Communication SkillsAttention to DetailProblem-SolvingAutonomous WorkIntellectual Curiosity

Tools & Technologies

Monday.comSlackAsanaReporting DashboardsConversion Tracking

Industry Keywords

Digital Media AnalyticsCampaign KPIsAudience ManagementMedia MeasurementVendor Management

Tech Stack

Tools & technologies

PythonTableau

About the role

Key responsibilities & impact

Manage and support data, analytics, and reporting workflows for paid media campaigns, including audience management, reporting dashboard setup, QA, and troubleshooting
Implement website analytics and conversion tracking based on client and paid media team needs
Execute audience onboarding and activation for paid media campaigns
Participate in vendor and internal team meetings and calls, including taking and sharing meeting notes
Provide media and client teams with reporting data to support strategic campaign optimizations
Manage communication among internal buying, planning, and insights teams
Update project management tools and organize project briefs, kickoff meetings, and timelines
Monitor media measurement and AdTech trends, tools, opportunities, and applications
Attend new vendor meetings and team trainings
Understand and articulate the agency’s approach to media analytics and audience onboarding

Requirements

What you’ll need

1–3 years of relevant work experience; exposure to digital media analytics from internships, fellowships, or an agency setting is ideal
Exposure to or experience with specialized data tools, automated workflows, or programming languages, including R packages, Python, Datorama, SuperMetrics, Tableau, LiveRamp, or Google Analytics
Experience cleaning, standardizing, and evaluating large, complex datasets for critical decision-making
Familiarity with digital campaign KPIs and advertising measurement concepts, including multi-touch attribution and identity graphs
Experience with project management tools such as Monday.com, Slack, or Asana
Strong written and verbal communication skills, including interpreting data for people with limited ad analytics experience
Close attention to detail and ability to troubleshoot data set or data stream errors quickly
Ability to work autonomously with appropriate direction and manage multiple tasks and timelines concurrently
Intellectual curiosity and motivation to solve complex problems for a diverse client roster

Benefits

Comp & perks

100% company-paid medical, dental, and vision insurance
401(k) program with employer match up to 4%
Generous time off for vacation
$50 monthly phone reimbursement
Unlimited sick time
16 weeks of paid leave for new parents
Employee wellness and progressive support