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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
demand generationfield marketingregional marketingpipeline growthcampaign effectivenessmarketing performance analysisbudget managementcontent creationlocalisationdata analysis
Soft Skills
analytical thinkingstrategic planninghands-on executionpartnership buildingcommunicationcollaborationadaptabilityinsight sharingstakeholder engagementproblem-solving
Tools & Technologies
SalesforceBullhorndigital marketing channelsemail marketingsocial mediawebinarsevent marketingmarketing operationsdashboardsreports
Industry Keywords
B2B marketingpipeline managementrevenue outcomescampaign metricsmarket insightscustomer-facing activitiestrade showsroundtablesopportunity creationregional stakeholders
About the role
Key responsibilities & impact- Owning the end-to-end marketing strategy for the Benelux region, with a clear focus on pipeline and bookings growth
- Designing and executing integrated demand generation campaigns across digital, content, email, social, webinar, and event channels
- Analysing Salesforce and marketing performance data to understand pipeline health, campaign effectiveness, and revenue contribution
- Managing and optimising regional marketing budgets to maximise return on investment
- Building strong partnerships with sales teams, BDRs, and regional stakeholders to identify opportunities and address pipeline gaps
- Managing Bullhorn's presence at industry events, trade shows, roundtables, and customer-facing activities
- Working closely with creative, marketing operations, demand generation, and external agency partners to deliver impactful campaigns
- Creating, localising, and adapting marketing content for Dutch and English-speaking audiences
- Sharing market insights, campaign performance, and recommendations with stakeholders across the business
Requirements
What you’ll need- Experience in demand generation, field marketing, regional marketing, or a similar revenue-focused B2B marketing role
- Proven track record of driving pipeline, opportunity creation, and revenue outcomes through marketing activity
- Highly analytical and enjoy using data to make decisions, identify opportunities, and optimise performance
- Comfortable working in Salesforce and using dashboards, reports, and campaign metrics to guide actions
- Comfortable balancing strategic planning with hands-on execution
- Fluent in Dutch and English and enjoy working across both local and international teams
Benefits
Comp & perks- Pension
- EAP
- Commuting Reimbursements
- Unlimited Vacation
- Quarterly paid volunteer days
- Lucrative Employee Referral Program (eligible for prior to your first day)
- Career development opportunities up/across Bullhorn
