Bullhorn

Demand Generation Manager

Bullhorn

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $85,000 - $100,000 per year

About the role

  • Develop and execute multi-channel demand generation campaigns to drive customer engagement, expansion pipeline, and bookings across existing customer segments in North America
  • Support product launches and customer whitespace initiatives, translating new capabilities into clear, compelling value for current customers
  • Build targeted, persona- and account-based programs aligned to sales priorities and business objectives
  • Partner closely with Sales and Account Management leaders to plan campaigns, align on goals, track performance, and deliver effective sales enablement materials
  • Develop compelling customer success stories and activate them consistently across integrated demand generation campaigns
  • Collaborate with cross-functional stakeholders to execute customer-focused webinars, user groups, executive roundtables, and events
  • Analyze campaign performance and pipeline impact, using insights to optimize programs and improve results over time

Requirements

  • A Bachelor’s Degree preferred, ideally in Marketing or Communications
  • 3+ years experience in a marketing role (at a B2B SaaS company a plus)
  • Experience running account-based marketing programs, email campaigns, and webinar programs
  • Excellent written and verbal communication skills with the ability to develop and tell compelling customer stories
  • An analytical mindset with experience measuring campaign performance and pipeline contribution
  • An exceptional attention to detail, and the ability to handle multiple projects simultaneously within tight deadlines
Benefits
  • Benefits eligibility effective DAY ONE including Medical, Dental, Vision, 401(k), 401(k) Match, and more
  • Unlimited Planned Paid Time Off
  • Global Mental Health Support
  • On-Demand Learning & Development
  • Quarterly paid volunteer days
  • Lucrative Employee Referral Program (eligible for prior to your first day)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketingemail campaignswebinar programscampaign performance analysispipeline contribution measurement
Soft Skills
written communicationverbal communicationstorytellinganalytical mindsetattention to detailproject management
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Communications