Act as the primary contact between CRM and Data/Product teams to ensure Email/Push/SMS requirements are delivered
Manage end-to-end data flows between internal databases and our CRM platform (Bloomreach)
Build, optimise, and maintain SQL scripts to automate audience segmentation and dynamic content delivery
Design and configure multi-channel journeys, ensuring data triggers fire accurately and in real-time
Proactively monitor event data and API calls to detect, troubleshoot, and resolve data discrepancies
Translate complex business requirements into automated journeys that impact player retention and revenue

Requirements

Strong experience in CRM operations with deep focus on the technical and data side
Solid SQL skills for querying datasets and building custom segments
Understanding of JSON and APIs for data integration work
Direct experience with Bloomreach highly preferred, or similar high-tier CRM platforms
Analytical problem-solving mindset to troubleshoot segmentation and journey issues
Ability to work cross-functionally as a technical consultant for CRM optimization

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLJSONAPIdata integrationaudience segmentationdynamic content deliverydata flowsautomated journeysevent data monitoringtroubleshooting

Soft Skills

analytical problem-solvingcross-functional collaborationtechnical consulting