CRM Retention Specialist
Bullfinch
contract
Posted on:
Location Type: Remote
Location: Remote • 🇧🇬 Bulgaria
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Plan, build, and schedule retention campaigns and customer journeys using CRM and marketing automation platforms like Bloomreach, or Builder.
- Monitor customer signals such as churn risks and renewals, executing timely outreach to keep players engaged
- Maintain pristine data hygiene, segmentation, and customer profiles for targeted retention efforts
- Track key metrics like churn rate and engagement, preparing clear reports that drive actionable improvements
- Collaborate with the Content & Design, Outbound(VIP), and Customer Support to align retention activities with broader campaigns
- Troubleshoot CRM workflows and implement process enhancements to optimize performance
Requirements
- Strong hands-on experience with CRM and marketing automation platforms—including familiarity with or ability to quickly learn tools like Bloomreach and Builder
- Detail-oriented approach with focus on operational accuracy and process consistency
- Data-savvy mindset with ability to interpret CRM analytics and optimize retention delivery
- Effective communicator who works independently and cross-functionally
- Proactive attitude for identifying opportunities to improve CRM operations
- Drive to make real impact in a high-growth environment
Benefits
- Equal Opportunities
- Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMmarketing automationdata hygienecustomer segmentationchurn rate analysisCRM analyticsprocess enhancements
Soft skills
detail-orientedoperational accuracyeffective communicationproactive attitudeindependent workcross-functional collaboration