Brand Strategist

Bulletproof

Brand Strategist at Bulletproof, developing brand strategy and guiding design expression in Singapore. Collaborating with clients and designers to inspire creative output across multiple markets.

Posted 6/30/2026full-timeSingapore • 🇸🇬 SingaporeMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Leading the development of brand positioning, brand worlds, and brand architecture
Translating consumer, category, and cultural insights into clear creative territories that guide design and identity work
Building strong design principles and provide confident, constructive strategic critique
Partnering closely with designers to inspire and elevate creative output
Leading or co-leading client workshops and strategic discussions with clarity and authority
Navigating multi-market APAC contexts, balancing global consistency with local nuance
Working independently, at speed, with a high bar for strategic rigour and craft

Requirements

What you’ll need

A strategist who can use data and insights to bridge strategy and creativity seamlessly
Someone who understands how brands are built through systems, worlds, and expression, not just messaging
Confident in front of clients and creatives alike
Structured thinker, but not rigid, able to adapt frameworks to the problem
High ownership, strong taste, and excellent judgement
Bonus Experience
Innovation strategy or portfolio architecture experience
Experience shaping or evolving complex brand portfolios
Exposure to large regional or global brand systems

Benefits

Comp & perks

Competitive benefits package including all the last Friday's of the month off

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

Confident Client EngagementStructured ThinkingAdaptabilityHigh OwnershipExcellent Judgement