Head of Marketing

Bulla Dairy Foods

Head of Marketing leading brand, portfolio and innovation strategy for Bulla Dairy Foods, an Australian family-owned dairy manufacturer. Driving growth across retail, out-of-home and international markets.

Posted 8/20/2026full-timeDerrimut • 🇦🇺 AustraliaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing long-term marketing strategies, leading high-performing teams, and driving brand growth within the FMCG sector. Proficient in leveraging consumer insights and analytics to inform portfolio strategy and deliver measurable business outcomes.

Highest-signal resume keywords

FMCG Marketing LeadershipBrand DevelopmentIntegrated Marketing CampaignsStakeholder EngagementCommercial Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPortfolio StrategyProduct DevelopmentMarket IntelligenceConsumer Insights Analysis

Soft Skills

Team LeadershipCollaborationInfluencing SkillsInnovation Culture

Certifications & Qualifications

Tertiary Qualifications in MarketingTertiary Qualifications in Business

Industry Keywords

FMCGConsumer BrandsBrand EquityCommercial PerformanceExecutive Stakeholder Management

About the role

Key responsibilities & impact

Develop and deliver Bulla's long-term marketing and brand strategy
Lead and inspire the marketing function, fostering a culture of innovation, collaboration and high performance
Drive portfolio strategy, innovation and new product development
Own the marketing investment strategy and deliver measurable return on investment
Lead integrated marketing campaigns across multiple channels
Use consumer insights, market intelligence and analytics to identify growth opportunities
Partner with Executive stakeholders to influence business strategy and commercial outcomes
Represent Marketing at Executive, Board and strategic planning forums
Lead strategic direction of the marketing function across multiple brands, categories and channels
Partner with Sales, Category, Insights, R&D and external agencies to deliver sustainable growth, strengthen brand equity and maximise commercial performance

Requirements

What you’ll need

10+ years' experience leading Marketing within a complex FMCG environment
Proven success developing and growing recognised consumer brands
Experience leading high-performing teams through change and growth
Strong commercial and financial capability with the ability to deliver measurable business outcomes
Outstanding stakeholder engagement and executive influencing skills
Experience across innovation, portfolio strategy, brand development and integrated marketing
Tertiary qualifications in Marketing, Business or a related discipline

Benefits

Comp & perks

Hybrid Work Model – Flexibility to work from home and the office
Parental Leave – Inclusive options for all caregiver types, with flexible return-to-work support
Learning & Development – Career pathways, mentoring, training, and graduate programs
Wellbeing Support – Gym discounts, flu shots, and 24/7 mental health services
Fun Culture – Team BBQs, celebrations, and festive events
Diverse & Inclusive Environment – A safe, supportive workplace for all
Competitive Pay & Perks – Annual reviews, bonuses, and salary packaging
Novated Leasing – Exclusive discounts on corporate fleet vehicles
Corporate Uniform Allowance – Stylish uniform allowance and staff discounts from an iconic Australian brand
Office Perks – Free fruit, coffee, and Bulla treats at work
Volunteer Leave – One paid day each year to give back
Transparent Communication – Stay engaged with regular updates and events
Convenient Locations – Multiple sites across Victoria with free parking