Marketing Manager – GTM
Built
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $145,000 per year
Job Level
Mid-LevelSenior
About the role
- Own the GTM strategy for the OGC segment, identifying priority markets, opportunities, and tactics to accelerate growth
- Partner closely with product, sales, and leadership to align on goals and ensure strong cross-functional execution
- Develop clear, persona-driven messaging that resonates with Owners, Developers, and General Contractors
- Build a differentiated narrative that elevates Built’s value and strengthens our presence in the construction ecosystem
- Lead product and feature launches, from early market validation through full rollout
- Plan and execute integrated marketing campaigns that drive awareness, engagement, and qualified pipeline across channels
- Conduct customer research, competitive analysis, and market listening to inform strategy
- Translate insights into GTM recommendations and influence product roadmap decisions
- Support development of thought leadership, case studies, and customer stories
- Define KPIs for the segment and measure impact across campaigns and channels
- Establish tight feedback loops with sales and product teams to refine messaging and GTM strategy
- Test, learn, and iterate quickly to improve performance and ROI
Requirements
- 5+ years of experience in B2B SaaS marketing, ideally in product marketing or go-to-market roles
- Strong strategic thinker and storyteller who can turn complex workflows into compelling value propositions
- Skilled at working cross-functionally and influencing without authority
- Thrives in fast-paced, 0→1 or evolving product environments
- Bonus: Familiarity with construction, real estate, fintech, or industrial software
Benefits
- Health insurance
- 401k with match and expedited vesting
- Uncapped vacation
- Paid family leave
- Learning grant program to support ongoing professional development
- Robust compensation package, including equity in the form of stock options
- Flexible working hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS marketingproduct marketinggo-to-market strategymarket validationintegrated marketing campaignscustomer researchcompetitive analysisKPI definitionperformance measurementROI improvement
Soft skills
strategic thinkingstorytellingcross-functional collaborationinfluencing without authorityadaptabilityfast-paced environmentcommunicationproblem-solvingcreativityleadership