Own demand generation KPIs including lead volume, cost per lead, customer acquisition cost, and pipeline contribution.
Plan and execute integrated acquisition campaigns across digital and traditional channels.
Partner with product marketing to translate positioning into campaign messaging, audience playbooks, and targeting strategies.
Concept and launch insight-driven campaigns that differentiate Buildertrend in the market.
Manage and optimize digital agency partners to ensure accountability for performance and return on investment.
Analyze channel and campaign performance, share insights, and recommend improvements to increase scale and efficiency.
Stay current on acquisition trends, SaaS marketing practices, and emerging technologies to inform campaign strategy.

Requirements

7 or more years of experience in acquisition or demand generation marketing required.
Proven success building and scaling multi-channel account-based marketing campaigns.
Experience measuring campaign performance using multi-touch attribution, marketing mix modeling, and incrementality analysis.
Hands-on professional experience within the past two years using at least two of the following platforms: Google Ads, LinkedIn, Meta, or Marketing Cloud.
Experience managing team members, cross-functional partners, and/or external vendors, including collaboration with advertising agencies responsible for media execution.
Data-driven with a strong understanding of marketing funnel metrics and campaign return on investment.
Strong written and verbal communication skills.

Benefits

Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
A 401(k) plan with Buildertrend matching contributions to help you plan for the future
Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
Parental leave and paid sabbaticals to support you during life’s big moments
Volunteer time off – because giving back matters
Wellness program and onsite fitness center to keep you feeling your best
Opportunities for hybrid or remote work to give you the flexibility you need
Technology reimbursement to help cover costs for the tech you need to do your job from home
Free daily lunches when you're at our HQ office, plus monthly events to connect with your team

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationacquisition marketingmulti-channel marketingcampaign performance measurementmulti-touch attributionmarketing mix modelingincrementality analysisSaaS marketingdigital marketingcampaign optimization

Soft Skills

communicationcollaborationleadershipdata-driven decision makinganalytical thinkingstrategic planninginsight generationteam managementvendor managementcross-functional partnership