Content Lead
builder
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $160,000 per year
Job Level
Senior
About the role
- Work as a thought partner with Product Marketing, Demand Generation, Product, Sales, DevRel, and leadership to shape and refine Builder’s core narratives
- Develop persona-aware content that speaks to executive, technical, and operator audiences while maintaining a cohesive top-down narrative
- Translate complex product and technical capabilities into clear stories that resonate with executives and technical audiences alike
- Produce a significant portion of Builder’s core content, including website messaging, thought leadership, and executive or field-facing materials
- Partner closely with Demand Generation on field events and executive campaigns, ensuring strong narrative consistency from top-of-funnel through sales conversations
- Use AI-assisted workflows thoughtfully to increase content velocity, iteration, and narrative consistency without compromising quality
- Help define quarterly content themes aligned to product roadmap and go-to-market priorities
- Establish and maintain a unified editorial calendar to bring structure and predictability to content delivery
- Coordinate internal and external contributors while maintaining ownership for quality, alignment, and delivery
- Provide visibility into what content is being produced, why it matters, and when it will be delivered
- Partner with DevRel, Marketing, and other cross-functional teams to adapt, broadcast, and reinforce Builder’s core narratives across social media and other owned channels
Requirements
- 7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces.
- A strong understanding of how narrative influences enterprise buying decisions, executive trust, and go-to-market success.
- Comfort working cross-functionally and synthesizing input from Product Marketing, Demand Generation, Product, Sales, and technical teams.
- A hands-on approach. You enjoy writing, editing, and shipping content yourself, not just directing others.
- The ability to thrive in fast-moving environments where product, market, and messaging evolve quickly.
- Interest in modern frontend development and AI-driven workflows, with the ability to translate technical detail into business value.
Benefits
- Unlimited time off
- Mental health days
- Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care
- $500 home office improvement budget. Help get what you need to be comfortable working in a digital-first environment
- $500 annual learning & development budget. Feel supported and empowered to continue developing your skills
- Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $300/month at another local co-working space
- Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents
- Additional Insurance. Depending on location, Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance
- 401k (for US based team members). Contribute to your financial future through our Guideline plan
- Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window 🤯 (yeah, we're pretty stoked about it!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content productionB2B SaaSwritingeditingnarrative developmentAI-assisted workflowspersona developmenttechnical translationeditorial calendar managementcontent strategy
Soft skills
cross-functional collaborationthought leadershipcommunicationsynthesis of inputadaptabilityownershipquality assurancestrategic thinkingproject managementfast-paced environment adaptability