Head of Content Marketing

Builder Prime

Lead content marketing efforts for Builder Prime, an AI-forward company in home improvement. Oversee content strategy and execution across channels for enhanced customer engagement.

Posted 6/23/2026full-timeRemote • California, Colorado, Florida, Idaho, New York, Ohio, Oregon, Texas, Utah, Virginia, Washington, Wisconsin • 🇺🇸 United StatesLead💰 $150,000 - $165,000 per yearWebsite

About the role

Key responsibilities & impact

Content Engine and Calendar: Own the content calendar, the publishing rhythm, and the content strategy across every channel, producing content that spans the full lifecycle from prospect to lead to customer to retention.
Together with PMM, Solutions/Enablement, & CX Knowledge, this person turns launches, partnerships, and brand moments, including event and demand gen needs, into a steady, proactive flow of content rather than one-off scrambles.
This includes building repeatable, low-friction content models and automating the rinse-and-repeat work with AI.
Social and Brand Voice: Run Builder Prime's social presence and make it louder, more entertaining, and unmistakably built for contractors.
Lead with short-form video and reels over Meta, TikTok, YouTube, and write in a voice that is brash but not crass.
This role sets the tone and consistently shows up where our audience actually is.
Lifecycle and Email Strategy: Audit our sales and marketing email sequences end-to-end, then own the strategy and content for new and reworked sequences in partnership with marketing ops.
Map the right message to the right stage across prospect, lead, customer, and retention. Strategy and copy live here, while the technical send stays with marketing ops.
Sales and CX Content: Coordinate with the Solutions and Engagement Director and the Senior CX Knowledge & Content Lead to ensure sales enablement and customer experience content aligns with the overall company content strategy. Make sure prospects, new customers, and existing customers each get the right material at the right moment, from pitch support through onboarding, adoption, and expansion. This person ensures Sales, CX, and Marketing are all producing content that aligns in vision, tone, brand, and narrative.

Requirements

What you’ll need

8+ years of experience in content marketing, preferably at a high-growth company.
Strong business acumen, highly analytical and data-driven, with experience in driving toward ROI on partnership initiatives (goal and KPI-driven mindset).
Excellent communication, presentation, negotiation, and relationship-building skills, with the ability to build and maintain relationships with internal and external stakeholders.
Strong organizational skills with attention to detail, can prioritize a dynamic workload, and successfully handle multiple deadlines with a busy schedule.
Ability to thrive in a fast paced, rapidly changing environment - move quickly, think strategically, identify opportunities, and excel at tactical execution.
Adept at using Google Suite, Slack, and CRM software.
Self-starter. You can work on multiple projects with many stakeholders at the same time. You take ownership, sweat the details, and see projects through to the end with little/no support needed.
Familiarity with marketing funnel and pipeline performance metrics.
Willingness and ability to travel occasionally for company events, trade shows, and team offsites.
Comfortable using AI tools (such as Claude, ChatGPT, or similar) as part of your day-to-day work — not just for occasional tasks, but as a regular part of how you get things done.
Able to apply good judgment about when AI output should be reviewed, refined, or set aside. You understand that AI accelerates work; humans own the outcome.
Curious about how AI could reshape your role and willing to experiment, share what you learn, and contribute to how we build these practices as a company.

Benefits

Comp & perks

Exceptional Health Coverage – We cover 95% of medical, dental, and vision premiums for employees (Aetna & Guardian), plus 50% for dependents
Strong Retirement Match – 401k with up to 4% company match that's immediately vested (no waiting period!)
Generous Time Off – 20 PTO days, 48 hours sick time, 9 paid holidays, plus a paid volunteer day to give back to your community
Annual International Retreat – All-expenses-paid company trip to connect with teammates in amazing destinations (This year we went to Cancun, Mexico! Join us for our next one in Spring 2027)
Life Happens Coverage – Company-paid life insurance ($50k), AD&D, and short-term disability, plus optional accident, hospital, critical illness, and additional life insurance
Grow With Us – $300 annual professional development stipend, plus an incredible sabbatical at 5 years (2 extra weeks PTO + $1,000 travel bonus)
Comprehensive Parental Leave – 10 weeks paid parental leave for birthing parents, 4 weeks for non-birthing parents
Fully Equipped From Day One – Company-provided laptop and all the equipment you need to succeed
Room to Grow: We LOVE to promote from within. Show us your best stuff, and you’ll have ample opportunity to grow and advance.
Flexible Work Arrangements: We are currently a mix of hybrid and fully remote roles across multiple time zones to support work-life balance.
We Hate Red Tape: We never restrict our team’s creativity, so you’ll have the freedom to experiment and test out new ideas. At Builder Prime, *“Iterate To Innovate”* is a foundational philosophy.
Strong Culture: Through the use of platforms like Bonusly, the Coffee Chat slack app, and other events and initiatives (both virtual and in-person), we strive to make work both a place where you can do the best work of your career AND have fun. There is no reason it can't be both!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingdata analysisemail marketingcontent strategysocial media managementvideo productionsales enablementcustomer experience contentmarketing funnel metricsAI tools

Soft Skills

business acumenanalytical skillscommunication skillspresentation skillsnegotiation skillsrelationship-buildingorganizational skillsattention to detailstrategic thinkingself-starter