Buddywise

Marketing

• Own and execute Buddywise's marketing strategy across account-based marketing, demand generation, content, events, and thought leadership initiatives.
• Build and run account-based marketing (ABM) programmes targeting enterprise organisations across manufacturing, logistics, forestry, construction, and other industrial sectors.
• Partner closely with Sales and leadership to generate pipeline, support strategic target accounts, and strengthen Buddywise's market position.
• Develop messaging, content, campaigns, and founder-led marketing initiatives that resonate with safety leaders, operational stakeholders, and executive decision makers.
• Measure marketing performance, analyse funnel effectiveness, and continuously improve how Buddywise generates awareness, engagement, and qualified opportunities.
• Help build and scale Buddywise's marketing function, including processes, tooling, content, events, and ways of working as the company grows.

Senior Marketing Manager