BTS

Regional Marketing Lead

BTS

full-time

Posted on:

Location Type: Hybrid

Location: Portsmouth • 🇬🇧 United Kingdom

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Job Level

Senior

Tech Stack

Go

About the role

  • Deliver the regional marketing plan and calendar for BTS Europe, guiding our brand development, POV penetration and new client acquisition.
  • Align messaging and positioning across countries and ensure consistency with global brand guidance.
  • Adapt global content and campaigns for local needs in collaboration with Heads of Office and regional subject matter experts.
  • Partner with regional Subject Matter Experts and Go-to-Market leaders to identify priority strategic content themes and create relevant content (case studies, blogs, white papers, articles) to showcase BTS's expertise and points of view.
  • Collaborate with the Global Marketing content team to leverage and share output across the region and globally.
  • Lead content planning and posting for the BTS Europe LinkedIn channel.
  • Support PR activities in partnership with Global Marketing.
  • Leverage AI tools appropriately to enhance content creation, insight generation, and campaign delivery.
  • Partner with Business Development and Sales Enablement to support outreach, lead generation, and prospect engagement.
  • Ensure effective use of Salesforce, Pardot, and other marketing tools to track activity and generate insights.
  • Monitor and report on campaign performance and marketing impact.
  • Track competitor activity and market trends to shape future content themes and investments.
  • Share insights proactively to help the function prepare for future technological and market shifts, particularly related to AI and digital transformation.
  • Work closely with European senior leaders and Centres of Expertise who develop our point of view and research to inform our work and drive our marketing initiatives.
  • Coordinate with Global Marketing on content, PR, digital activities, and website updates.
  • Provide occasional guidance to junior marketing or Business Development colleagues supporting regional efforts.

Requirements

  • Proven experience in a B2B marketing role, ideally in a professional services environment.
  • Strong written and verbal communication skills, with experience developing content for business audiences.
  • Ability to work effectively with senior stakeholders and influence through strong relationships and clear communication.
  • Demonstrated ability to incorporate AI tools into marketing processes and a forward-looking mindset about emerging technologies and their impact.
  • Experience with content-based marketing and running multi-channel campaigns.
  • Ability to synthesize industry and market trends into practical go-to-market insights.
  • Comfortable working across multiple geographies and collaborating with global teams.
  • Knowledge of Salesforce, Pardot or other marketing automation tools (desired).
Benefits
  • Health insurance
  • Performance bonuses
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingcontent-based marketingmulti-channel campaignscontent creationinsight generationcampaign performance monitoringmarket trend analysislead generationprospect engagementdigital transformation
Soft skills
written communicationverbal communicationrelationship buildinginfluencingcollaborationsynthesis of insightsadaptabilityguidancestakeholder managementproactive sharing of insights