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About the role
Key responsibilities & impact- Provide support to senior managers for a variety of campaigns tied to key brand awareness and lead generation initiatives.
- Creation and coordination of marketing content and collateral to support various partnerships marketing initiatives and strategies.
- Management and coordination within Hubspot of marketing automation, emails, workflows, landing pages, leads process and other initiatives.
- Track analytics and campaign performance across bswift’s key marketing channels and audiences and produce engaging reports for the team and leadership.
- Manage and track invoices and POs for the marketing team, working closely with accounting when required.
- Schedule and set up campaigns for social media content via Oktopost and support employee advocacy program.
- Coordination of press releases with external vendor.
- Monitor and respond to social media inboxes and online reviews.
- Assist with coordination of paid media and publication strategy.
- Assist with conducting marketing content audits and making miscellaneous copy updates across marketing channels.
- Maintain repository of marketing statistics and proof points.
- Conduct competitive research, industry monitoring, and trend analysis and share findings on an ongoing basis with relevant team members.
- May assist with basic corporate website updates and SEO/AEO optimization projects.
- Assist with any special projects assigned by marketing director.
Requirements
What you’ll need- Proven ability and willingness to remain highly flexible in a fast-paced and changing environment.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Experience developing marketing content and collateral pieces.
- Strong analytical skills, with experience interpreting and communicating performance data.
- Ability to collaborate and communicate effectively.
- Experience with project management tools.
- Experience with CRM platforms, with HubSpot strongly preferred.
- Proficient in AI content tools, such as Claude and Co-Pilot.
- Proficient with Microsoft Office Suite.
- Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
- 5 years of related marketing experience required.
Benefits
Comp & perks- Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family.
- Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.
- Remote first, Office friendly environment! No time to commute? No problem!
- Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.
- Professional Development: Opportunities for career growth, including training and access to resources to support your career progression.
- Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.
- Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing Content CreationCampaign ManagementAnalytics InterpretationSEO/AEO OptimizationCompetitive ResearchEmail MarketingLead GenerationContent AuditsPerformance Data CommunicationInvoice and PO Management
Soft Skills
Organizational SkillsAttention to DetailCollaborationEffective CommunicationFlexibility in Fast-Paced Environments
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Communications