VP, Product Marketing – GTM
bswift
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Own ideal customer profiles (ICPs), buyer personas, and market segmentation
- Define and prioritize GTM motions including new logo acquisition, expansion, cross‐sell, partner, and broker strategies
- Translate business objectives into clear GTM priorities and sequencing
- Maintain focus and clarity across a growing product and solution portfolio
- Own product and solution positioning, differentiation, and value propositions
- Develop messaging frameworks by audience and buying stage
- Ensure a consistent narrative across Brand, Demand, Enablement, and Sales
- Serve as the final authority on messaging and market relevance
- Own launch strategy and prioritization across products and strategic initiatives
- Define launch readiness criteria for Sales, Marketing, and client‐facing teams
- Partner with Sales Enablement on enablement requirements and timing
- Partner with Marketing Operations and Brand on execution plans and resource alignment
- Define sales plays, talk tracks, and proof‐point requirements
- Specify enablement assets and training needs required for GTM success
- Partner with Enablement leadership to ensure plays are operationalized and adopted
- Incorporate field feedback to continuously refine GTM strategy
- Serve as the strategic interface between Product, Sales, Marketing, and Enablement
- Bring market, customer, and competitive insights into roadmap and planning discussions
- Drive alignment and decision‐making across GTM tradeoffs and priorities
- Operate as a trusted thought partner to executive leadership
Requirements
- Proven experience in product marketing, marketing leadership, or product management (typically 10+ years)
- Demonstrated experience setting GTM strategy and leading through cross‐functional influence
- Strong strategic thinking skills with the ability to translate complex concepts into compelling narratives
- Data‐driven mindset with experience tracking and using KPIs (e.g., CAC, ROI, adoption) to guide decisions
- Exceptional communication, storytelling, and presentation skills for executive and external audiences
- Bachelor’s degree (BA/BS) required.
- MBA or advanced business degree preferred
- Experience leading and developing high‐performing teams preferred
- Experience managing budgets and prioritizing investments preferred
- Deep understanding of B2B SaaS, benefits administration, or HR technology markets preferred.
Benefits
- Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family.
- Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.
- Remote first, Office friendly environment! No time to commute? No problem!
- Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.
- Professional Development: Opportunities for career growth, including training and access to resources to support your career progression.
- Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.
- Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM strategyproduct marketingmarket segmentationmessaging frameworkssales playsKPI trackingbudget managementteam developmentproduct positioningdata-driven decision making
Soft Skills
strategic thinkingcommunicationstorytellingpresentation skillscross-functional influencealignmentthought partnershipclarityleadershipcollaboration
Certifications
Bachelor’s degreeMBA