Regional Business Director

Brunswick Corporation

Regional Business Director for Brunswick managing dealer partnerships and driving revenue growth in the Southeastern US. Leading a team to achieve sales objectives and implementing growth strategies.

Posted 7/14/2026full-timeVenice • Florida, North Carolina • 🇺🇸 United StatesLead💰 $118,400 - $174,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in driving regional growth through dealer acquisition and retention, with a focus on executing revenue and margin objectives. Possesses extensive knowledge of the marine industry and excels in coaching and developing high-performing sales teams.

Highest-signal resume keywords

Dealer Relationship ManagementSales Performance ExcellenceMarine Industry KnowledgeCoaching and DevelopmentBusiness Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue ManagementMarket AnalysisStrategic PlanningPerformance AssessmentSales Conflict Resolution

Soft Skills

Effective CommunicationOrganizational SkillsPersuasivenessFlexibilityProfessionalism

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Marine IndustryDealer OrganizationPower SportsField SalesOEM Partnerships

About the role

Key responsibilities & impact

Drive regional growth through active dealer acquisition, development, and retention while delivering a high-touch, field-based partnership experience
Own execution of revenue, margin, and share objectives by leading and coaching Business Development Managers (BDMs) in-market
Maintain a strong field presence with dealers and the network across Southeastern US to directly influence performance, resolve issues, and identify growth opportunities utilizing Mercury products
Manage the day-to-day activities of assigned Business Development Managers, ensuring strong field execution and accountability to regional goals
Develop and implement strategies to achieve Mercury growth objectives, with direct involvement in executing plans in the field alongside BDMs and dealer partners in the field
Maintain an active field presence, regularly engaging with dealers and OEM partners to drive performance, identify opportunities, and resolve issues in real time
Oversee onboarding and hands-on, on-the-job training of BDMs to ensure readiness to execute and effectively manage dealer relationships
Assess performance of BDMs in-market and develop targeted coaching and development plans aligned to regional performance needs
Partner closely with the Mercury OEM team and actively share dealer conquest and growth responsibilities with BDMs through direct field engagement
Collaborate with sales leadership to evaluate market needs and trends
Report regularly to leadership on competitive products, programs, and market dynamics based on field observations and customer feedback
Proactively resolve sales conflicts between Mercury, dealers, and OEMs through direct engagement and relationship management in the field
Develop and maintain strong working relationships with key dealers through consistent in-person interaction and follow-up
Establish and sustain open communication with local OEM boat representatives, ensuring alignment on market activity and opportunities
Assess issues within the region, resolving where possible and report back to upper management when follow up is required
Partner with category management on current products and support successful execution of new product introductions
Represent Mercury at national and regional shows, actively engaging customers, promoting products, and generating sales opportunities
Recruit, develop, and retain top talent, building a high-performing, execution-focused field sales team
Serve as a cross-functional bridge across sales, service, and marketing, supporting program execution, resolving customer issues, and ensuring consistent, aligned communication to the dealer network

Requirements

What you’ll need

Bachelor’s degree desired
Track record of exceptional sales performance with the demonstrated ability to discover business opportunities
5-10 years working with a dealer organization or equivalent
A documented track record of success within the marine or power sports industry with knowledge of marine industry dealer or related organization
Verbal and written skills necessary to effectively communicate within Mercury and within the dealer network
Excellent organizational skills are a must
Ability to understand the market and apply inputs into a regional demand plan that drives production; Possess a high level of business acumen
Ability to work with diverse personalities while remaining tactful, professional, and flexible
Ability to coach and motivate field staff
Ability to be persuasive with customers while keeping customer satisfaction as a guiding factor

Benefits

Comp & perks

medical
dental
vision
paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
wellbeing program
product purchase discounts