Director of Sales, Retail

Brunswick Corporation

Director of Sales leading retail sales performance and key account management for Brunswick in the Americas. Driving revenue growth and fostering high-performing team culture with strategic partnerships.

Posted 6/26/2026full-timeMettawa • Florida, Illinois, Oklahoma • 🇺🇸 United StatesLead💰 $132,500 - $196,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and execute the retail sales strategy across the AMER region
Drive revenue growth, market share expansion, and profitability across key retail accounts
Translate strategic priorities into actionable account plans and deliver measurable results
Oversee relationships with major national and regional retail customers across the United States
Partner with Key Account Managers to develop and execute Joint Business Plans (JBPs)
Identify opportunities for distribution expansion, assortment optimization, and retail execution improvements
Lead negotiations, pricing strategies, and promotional planning to drive mutual customer success
Establish clear performance expectations, KPIs, and development plans aligned to business objectives
Foster a culture of accountability, collaboration, and continuous improvement
Act as a visible and authentic leader who motivates and engages teams
Provide strategic direction and oversight to the Regional Sales Manager – Commercial Marine
Collaborate with Marketing, Supply Chain, and Product Management to align strategies and ensure service level excellence
Track and manage performance against revenue, margin, and growth targets

Requirements

What you’ll need

Bachelor’s degree in business, marketing, or related field (or equivalent experience)
10+ years related experience in sales management, marine industry customers desired
Proven leadership experience managing and developing high-performing, geographically distributed sales teams
Demonstrated success managing large, complex retail accounts and delivering sustained revenue growth
Strong commercial acumen, including pricing, margin management, and forecasting
Experience operating in a global, matrixed organization
Ability to use CRM tools to drill-down into targets, accounts, and sales numbers
Proficiency in Microsoft Excel, PowerPoint, and Word; Power BI a plus
Strong analytical skills with the ability to interpret data and drive customer insights
Proven territory-management experience, including call planning and pipeline development
Excellent communication, interpersonal, and presentation skills
Solid understanding of basic financial statements
Strong strategic and day-to-day problem-solving abilities
Proven track record of driving sales growth with customers
Strong creative problem-solving and critical-thinking abilities
Flexibility to adapt to rapidly changing markets

Benefits

Comp & perks

Medical, dental, and vision insurance
Paid vacation
401k with up to 4% match
Health Savings Account with company contribution
Well-being program
Product purchase discounts
Long-term incentive program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales managementrevenue growthmarket share expansionpricing strategiesmargin managementforecastingterritory managementpipeline developmentanalytical skillscustomer insights

Soft Skills

leadershipcollaborationcommunicationinterpersonal skillspresentation skillsproblem-solvingflexibilityaccountabilitymotivationengagement

Certifications

Bachelor’s degree in businessBachelor’s degree in marketing