Retail Media Manager

Brunswick Corporation

Retail Media Manager developing commerce media strategy and overseeing Retail Media investment at Brunswick. Analyzing performance data and collaborating with Marketing and Sales for business growth.

Posted 6/4/2026full-timeChicago • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $87,800 - $128,750 per yearWebsite

About the role

Key responsibilities & impact

Reporting directly to the Director of Integrated Media Strategy, the Retail Media Manager is responsible for the development of commerce media strategy across the enterprise.
Responsible for strategy development, activation, optimization and measurement of Retail Media investment in partnership with external media agencies.
Provide thought leadership and expertise to both Marketing and Sales on how to best solve critical business challenges through retail media strategy.
Analyze and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization.
Establish and evolve key KPIs, benchmarks and best practices.
Drive results through rigorous optimizations and ensure all KPIs exceed benchmarks.
Spearhead education needs for the greater organization regarding Retail Media by prioritizing relevant topics for learning materials and creating content for socialization.
Manage and evolve agency scope; oversee agency team and day-to-day execution alongside longer term, strategic projects.
Steward relationships with key retail media platforms to ensure success of our investments across all tactics, gain access to emerging opportunities, and continue to test & learn to effect business impact.
Define Ways of Working across cross-functional teams and manage evolution based on business needs & changes.
Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge.
Partner with cross-functional teams across Marketing and Sales to understand business objectives and translate these priorities into actionable retail media campaigns that drive demand and conversion.

Requirements

What you’ll need

5-7 years of experience of retail media network and hands-on-keys platform experience either in-house at a brand or through an advertising/media agency.
Experience with Amazon Ads and Amazon DSP required.
Strong analytical skills with ability to interpret data and draw actionable insights.
Ability to develop and maintain strong relationships across all internal stakeholders and outside vendors (includes verbal and written communication).
Solution-oriented, proactive thinker with the ability to work independently in an ambiguous environment.
Experience with Amazon SaaS, such as Pacvue is a plus.
Knowledge of other advertising platforms such as Google Ads and Facebook Advertising a plus.
Detailed oriented, organized and ability to multi-task.
Creative thinking and problem-solving abilities.
Forecasting and budget management.

Benefits

Comp & perks

Medical
Dental
Vision
Paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
Wellbeing program
Product purchase discounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retail media strategycampaign performance analysisKPI developmentbudget managementforecastingdata interpretationoptimizationcontent creationsolution-oriented thinkingmulti-tasking

Soft Skills

analytical skillsrelationship managementverbal communicationwritten communicationproactive thinkingcreative thinkingproblem-solvingorganizational skillsindependenceadaptability