Brunswick Corporation

Retail Marketing Manager

Brunswick Corporation

full-time

Posted on:

Location Type: Hybrid

Location: Fond du Lac • Wisconsin • United States

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Salary

💰 $73,600 - $117,900 per year

About the role

  • Serve as the DRI for retail brand standards, visual identity, and merchandising execution across all retailer touchpoints.
  • Develop, document, and govern Mercury Marine’s retail visual identity and standards.
  • Own the design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures.
  • Own and optimize the retail planogram software platform.
  • Lead training and communication efforts with sales and field teams.
  • Ensure Mercury’s brand and merchandising standards are accurately represented across retailer websites.
  • Partner with key stakeholders to align national marketing initiatives with retailer-specific strategies.
  • Assist in executing national marketing programs that drive traffic.

Requirements

  • Bachelor’s degree in Marketing, Visual Merchandising, Display & Presentation, or related field
  • 5–7 years of experience in retail marketing, visual merchandising, or similar field
  • Strong visual, creative, and merchandising skills
  • Proven ability to manage vendors, budgets, and complex projects
  • Strong communication skills and experience influencing stakeholders and partners
  • Willingness to travel periodically to support retailers (10%)
Benefits
  • Medical
  • Dental
  • Vision
  • Paid vacation
  • 401k (up to 4% match)
  • Health Savings Account (with company contribution)
  • Well-being program
  • Product purchase discounts
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retail marketingvisual merchandisingdesignproductionlifecycle managementplanogram softwaregraphicssignagefixtures
Soft Skills
communicationinfluencingproject managementvendor managementbudget managementtrainingcollaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Visual MerchandisingBachelor’s degree in Display & Presentation