Marketing Director – Global AI Enablement

Brown-Forman

Marketing Director shaping AI strategy, workflows, and MarTech adoption for Brown-Forman’s global premium spirits brands. Driving enterprise-wide transformation, governance, and productivity across marketing.

Posted 8/7/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing marketing AI strategies, with a strong focus on end-to-end marketing processes and AI-driven workflow transformation. Proven ability to collaborate across global teams and influence organizational change while ensuring ethical standards and data privacy.

Highest-signal resume keywords

Marketing AI Strategy DevelopmentEnd-to-End Marketing Lifecycle ManagementGenerative AI ImplementationMarTech Platform ScalingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

AI Workflow TransformationData ArchitectureCampaign MeasurementCreative ProductionMedia PlanningEmerging Technology IdentificationAutomated Workflow ToolsStrategic ThinkingProblem-SolvingOperational Governance

Soft Skills

Interpersonal SkillsCommunication SkillsInfluencing SkillsCultural CollaborationCuriosity

Tools & Technologies

MarTech StackEnterprise Marketing AI ToolsData Science ApplicationsKnowledge BasesAI Center of Excellence

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree in Business, Marketing, or Technology

Industry Keywords

CPG MarketingDigital AgencyPremium Lifestyle BrandGlobal MarketsEthical Standards

About the role

Key responsibilities & impact

Develop and implement a comprehensive marketing AI strategy aligned with company objectives, marketing priorities, and AI strategy
Map and analyze end-to-end marketing processes to identify high-leverage AI workflow transformation opportunities
Architect and deploy AI-driven workflows to augment processes, streamline collaboration, reduce time-to-market, and drive cost efficiencies or productivity gains
Collaborate with the AI Center of Excellence, existing squads, coaches, and Marketing Leadership to drive organizational AI adoption
Establish marketing AI best practices, governance structures, and training frameworks
Audit and assess agency ecosystem AI capabilities and maturity, and partner to leverage them
Evaluate the MarTech stack, emerging trends, and vendors to identify capability gaps and deployment opportunities
Partner with IT, Data Science, and Brand Analytics on data architecture, knowledge bases, and applications
Collaborate with IT to evaluate, pilot, and roll out enterprise marketing AI tools
Serve as the primary marketing ambassador to the Enterprise AI COE and operationalize AI governance, ethical standards, and data privacy policies
Partner with cross-functional teams to co-create AI pilots and scale successful initiatives globally
Communicate the Marketing AI roadmap, partner and vendor capabilities, and pilot performance metrics to marketing teams and executive leadership
Inspire marketing teams across the organization to adopt change at scale

Requirements

What you’ll need

Bachelor's Degree required
12+ years of marketing leadership experience
Deep operational understanding of end-to-end marketing lifecycles, including brand strategy, creative production, media planning, and campaign measurement, within a matrixed corporate structure
Proven track record identifying, piloting, and scaling emerging technologies or MarTech platforms within a large enterprise
Exceptional strategic thinking and problem-solving abilities
Ability to translate complex technical capabilities into practical marketing applications
Both US and international experience
Ability to collaborate across different cultures, time zones, and global markets
Excellent interpersonal and communication skills
Demonstrated ability to influence across the organization, achieve buy-in, and guide teams through adopting new practices
Direct experience implementing generative AI, machine learning, or automated workflow tools within a CPG marketing function or digital agency
Marketing experience within a large multinational CPG, spirits, or premium lifestyle brand environment
MBA or advanced degree in Business, Marketing, or Technology preferred
Curiosity, rapid experimentation, continuous learning, and responsible experimentation

Benefits

Comp & perks

Equal employment opportunities
Accommodations available upon request, including an Interpreter