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Brown-Forman

Lead Finance Analyst – RGM

Brown-Forman

Lead Finance Analyst shaping pricing, promotions and mix optimization for Brown-Forman’s premium spirits business. Turning commercial analytics into profitable growth across EAA markets and building RGM capabilities.

Posted 8/7/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Revenue Growth Management (RGM) by connecting market actions to financial outcomes, developing pricing models, and providing actionable insights for strategic decision-making. Proficient in building dashboards and performance metrics to track progress and improve profitability across markets.

Highest-signal resume keywords
Revenue Growth ManagementFinancial AnalysisPricing Strategy DevelopmentCommercial AnalyticsPower BI

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Financial AnalysisPricing Strategy DevelopmentRevenue Growth ManagementCommercial AnalyticsCategory ManagementSales FinanceBusiness PlanningScenario ModelingPromotional Performance AnalysisMarket Analysis
Soft Skills
Strong Communication SkillsStorytelling SkillsInfluencing SkillsCuriosityOwnership Mindset
Tools & Technologies
Power BITableauPythonRAI-Enabled Analytics
Industry Keywords
Beverage AlcoholFMCGPremium Branded Consumer GoodsMarket EvaluationInvestment Productivity

Tech Stack

Tools & technologies
PythonTableau

About the role

Key responsibilities & impact
  • Support planning and forecasting cycles with RGM-driven insights
  • Build dashboards, scorecards and performance routines to track RGM progress
  • Connect market actions to financial outcomes, including NSV, gross profit, operating income and ROI
  • Provide analysis for business reviews and strategic planning discussions
  • Help establish consistent RGM performance metrics across EAA
  • Develop pricing and scenario models for annual planning, strategic price moves and market decisions
  • Assess brand price positioning versus competitors by market, channel and pack
  • Support markets in evaluating pricing choices, commercial terms and customer profitability
  • Quantify the financial impact of pricing, mix, tax, margin and route-to-market dynamics
  • Translate pricing analysis into recommendations for Finance and Commercial leaders
  • Build tools and approaches to evaluate promotional performance
  • Analyze promotional uplift, ROI, margin impact and repeatability
  • Improve trade investment productivity and decision governance
  • Identify opportunities to shift investment toward higher-return activities
  • Create post-event reviews and action plans for brands, customers and channels
  • Analyze brand, pack, channel and customer mix to identify profitable growth opportunities
  • Support price-pack architecture evaluations and innovation pricing assumptions
  • Partner with Marketing and Commercial teams on premiumization and portfolio strategy
  • Identify mix shifts that can improve profitability and brand equity
  • Connect portfolio strategy to financial outcomes
  • Coach market teams in using RGM tools, templates and methodologies
  • Create scalable playbooks, models and learning materials
  • Facilitate cross-market sharing of insights and best practices
  • Help move the organization from reporting activity to insight-led decisions
  • Act as a trusted partner and thought leader for RGM across the division

Requirements

What you’ll need
  • Bachelor’s degree in Finance, Business, Economics, Accounting, Analytics or a related field
  • Strong experience in finance, revenue growth management, commercial analytics, sales finance, category management, pricing or business planning
  • Ability to build recommendations, not just reports
  • Strong communication and storytelling skills
  • Ability to influence across functions, cultures and levels without direct authority
  • Comfort working through ambiguity and building structure where processes are still evolving
  • Curiosity, ownership mindset and passion for continuous improvement
  • Experience in beverage alcohol, FMCG or premium branded consumer goods is a plus
  • Experience working across multiple markets, regions or route-to-market models is a plus
  • Experience with Power BI, Tableau, Python, R or AI-enabled analytics is a plus

Benefits

Comp & perks
  • Equitable pay structures for individual and company performance
  • Premium employee experience
  • Premium benefits reflecting company values and the needs of a diverse workforce
  • Accommodations available upon request, including an Interpreter