Brothers International Food Holdings, LLC

Ecommerce

• Develop and implement comprehensive e-commerce sales strategies to achieve revenue and profitability targets for Brothers-All-Natural branded products.
• Identify new online sales opportunities and channels, including direct-to-consumer (DTC) and third-party marketplaces (e.g., Walmart.com, etc).
• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the e-commerce landscape.
• Collaborate with Marketing, Sales, R&D, and Operations teams to ensure alignment of e-commerce strategies with overall brand objectives.
• Manage and optimize product listings, content, and merchandising across all e-commerce platforms to maximize visibility, conversion rates, and sales.
• Monitor and analyze key e-commerce metrics (e.g., traffic, conversion, average order value, customer acquisition cost) and implement data-driven strategies for improvement.
• Monitors inventory and forecasting for e-commerce channels to ensure optimal stock levels and minimize out-of-stocks.
• Monitor Multi-Channel Fulfillment processes to ensure accurate, timely fulfillment across various platforms and retail partners.
• Manage product reviews and Q&A to maintain a positive brand reputation and address customer feedback.
• Develop and execute digital marketing campaigns (e.g., SEO, SEM, paid social, email marketing) to drive traffic and sales to e-commerce platforms.
• Identify and implement promotional strategies specific to e-commerce channels (coupons, bundle offers).
• Prepare regular reports on e-commerce sales performance, providing insights and recommendations for improvement.

E-Commerce Sales Manager