Temporary Senior Manager, Brand Marketing – Lifestyle
Brooks Running
contract
Posted on:
Location Type: Hybrid
Location: Seattle • Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $70 - $87 per hour
Job Level
Senior
About the role
- Develop and manage annual global marketing calendar for Lifestyle category, aligning product launches, brand moments, and seasonal storytelling.
- Define and drive the global content strategy for Lifestyle marketing campaigns, ensuring content is aligned to story objectives and that the content is authentic, engaging, and adaptable across regions and channels.
- Develop strategic briefs for creative teams that reflect global Brand and Lifestyle category positioning, ensuring creative output aligns with campaign objectives and resonates globally. ** **
- Oversee the development of comprehensive go-to-market toolkits—including messaging, assets, activation guides—to support regional execution and ensure brand consistency.
- Partner with Product, Creative and Regional Marketing teams to ensure alignment and integration across all touchpoints.
- Support brand collaborations, influencer initiatives, and co-branded campaigns that align with Lifestyle positioning.
- Lead team’s definition of KPIs for global Lifestyle campaigns in alignment with Global Brand goals and strategies, partnering with Marketing Operations to monitor performance across channels and synthesize learnings into actionable insights for future planning.
- Develop, own and manage the Lifestyle marketing budget, including planning and execution of expenses.
- Lead, coach, and develop a team of marketers responsible for campaign planning, content creation, and regional enablement.
- Provide opportunities and feedback to team members to build their skill sets and stretch opportunities for them to grow their career.
Requirements
- Bachelor’s degree in Marketing or related field or equivalent combination of experience
- 10+ years of experience in marketing, PR or communications
- 5+ years management experience preferred including hiring, effectively directing the work of staff, coaching, development and managing performance
- Experience managing budgets
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Creative self-starter with ability to adapt and thrive in a fast-paced environment
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and with external partners
- Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
- Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
- Embraces and lives the Brooks values!
Benefits
- Including medical, dental, vision, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
- Including product discounts, employee recognition, and fitness discounts.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
global marketing calendar managementcontent strategy developmentgo-to-market toolkit developmentKPI definition and monitoringbudget managementcampaign planningcontent creationperformance management
Soft skills
verbal communicationwritten communicationinterpersonal skillsteam leadershipcoachingattention to detailadaptabilityinnovationinitiativerelationship building
Certifications
Bachelor’s degree in Marketing